Alfa Romeo CEO Jean-Philippe Imparato has revealed that sponsorship talks with the Haas Formula 1 team broke down as it didn’t want to be another “sticker”. After pulling out... read more »

The Italian manufacturer's title sponsorship deal with the Sauber team came to an end at last weekend's Abu Dhabi Grand Prix, following a successful six years... read more »

McLaren’s Formula 1 team has agreed a sponsorship deal with Monster Energy from 2024, which will see the energy drink company sever its long-term ties with Mercedes. Monster... read more »

Monster Energy has ended its 14-year association with Mercedes and signed a major sponsorship deal with F1 rivals McLaren.  read more »

The 2023 Formula 1 season has come to its conclusion in Abu Dhabi, with many eyes now turning to the start of 2024. The year was dominated by Max Verstappen and Red Bull, with... read more »

At the season finale in Abu Dhabi, we say goodbye to our partners at Alfa Romeo. The relationship goes beyond a sponsorship; it has been a collaboration extending beyond the... read more »

The Hinwil-based squad announced last year that it would become the Audi works team in 2026 when new engine regulations come into play.With its current title sponsorship with... read more »

In addition to the special focus on Las Vegas, the multi-year deal covers the Austin, Miami, Montreal, Mexico City and Interlagos events. Amex will also be a supporter of the... read more »

Mercedes-Benz Grand Prix Limited saw a turnover of £475m and profits of £89m in 2022 despite failing to claim a Formula 1 title for the first time since 2014. The company’s... read more »

In essence, the figures represent increased revenue from sponsorship and the F1 prize fund, and are solid proof of how successful top teams can be in the sport's current... read more »

The Aston Martin Formula 1 team has posted a loss of £53m for the 2022 season, a £9m increase on its deficit report. The British marque’s loss comes despite increasing its... read more »

The team made a bigger loss despite upping its turnover from sponsorship and prize money by over $32m, with the numbers reflecting an overall increase in costs in the first... read more »

Ex-Formula 1 race winner David Coulthard has speculated that Lewis Hamilton's delay in signing a new contract with Mercedes could be down to disagreements on sponsorship... read more »

McLaren have defended their sponsorship with Velo despite several organisations in the Netherlands lodging a complaint ahead of the Dutch Grand Prix. read more »

Three of the biggest health foundations in the Netherlands are going head-to-head with Formula 1 and McLaren, as they challenge a nicotine based substance that is banned in the... read more »

It emerged early last month that the Faenza squad is to undergo a rebrand for next year. Selling the naming rights will enable the outfit to become more financially... read more »

Formula One sponsorship liveries have been used since the 1968 F1 season, replacing national colours. The Woking-based McLaren Team became the leader in Formula 1 teams'... read more »

Silverstone's Saturday brought another notable Q3 absentee from Formula 1 qualifying, as Sergio Perez's run of single-lap humiliation continued with a lowly P16 effort. read more »

Some deals are done direct by F1 commercial director Brandon Snow or the teams' commercial departments, but many come in through agencies that then help the sponsoring... read more »

Alfa Romeo is ending its current title arrangement with Sauber at the end of this season and has not yet finalised whether or not it will continue any involvement in F1. At the... read more »

First held in 1929, the famous street race has made efforts to modernise via the construction of a new pit facility while for 2023, it has notably relinquished control of its... read more »

Its sponsorship partnership with Red Bull, and a high-profile presence it has at this weekend's Miami Grand Prix and the forthcoming Las Vegas event, are much more about... read more »

Team principal Gunther Steiner says that the money has been fed straight into the development budget for the VF-23.The team's push for cost savings reflects the fact that... read more »

The Faenza-based squad showed off its new colours at an event hosted in the Lincoln Centre, during New York fashion week.The tweaked livery features slightly more red than last... read more »

Latifi was dropped by Williams at the end of last year after spending three seasons with the team, during which time a number of his sponsors featured prominently on the car,... read more »