Formula 1's Las Vegas Grand Prix has added Duracell to its partner roster, with the battery company sponsoring one of the street circuit's DRS zones.Duracell says its... read more »

From the hazy, heady days of tobacco giants to the cryptic crypto currency courtships of recent years, Formula 1 has always relied on sponsorship revenue for a significant... read more »

On the surface, Orion180 teaming up with Haas is an obvious fit: two American brands looking to work together in a country where Formula 1 has never been bigger - but the... read more »

There was a time in the mid-1970s when Rupert Keegan, who has died aged 69 after a long battle against cancer, was hailed as the next James Hunt. The similarities were obvious:... read more »

The French luxury conglomerate LVMH is approaching a major sponsorship deal with Formula 1, according to a report. LVMH, a Paris-based company boasts a wealth of brands, 75 to... read more »

Tech giants Lenovo has been announced as a race title sponsor for Formula 1 for the next two seasons, in an agreement which will see the it become a title sponsor for two so... read more »

Formula 1 have confirmed a new sponsorship deal for 2025 with a global brand that recently ended their long-term partnership with Ferrari. read more »

The growing relevance of the United States to Formula 1 was a major catalyst in Santander becoming an official partner to the series, Autosport has learned.Santander has signed... read more »

Santander and Ferrari will end their sponsorship agreement at the end of 2024 as the reported $60million a year deal comes to an end.A three-year contract was agreed in 2021,... read more »

Join Jon Noble and Dutch native Ronald Vording as they delve into the excitement of the Dutch Grand Prix at Zandvoort. Together, they explore the intense title battles between... read more »

Haas has settled its ongoing sponsorship dispute with Uralkali after the team’s former title sponsor made a bid through Dutch Courts to seize the American Formula 1 team’s... read more »

Former Haas sponsor Uralkali has made a bid in the Dutch courts to seize the Formula 1 team's assets - including cars and other equipment - over an outstanding... read more »

Williams boss James Vowles believes the signing of Carlos Sainz will help push the team’s Formula 1 sponsorship portfolio to another level from next season. In Sainz, Williams,... read more »

Audi’s developing Formula 1 project is closing in on a sponsorship deal to secure German sports brand Adidas as its official apparel partner, according to a report.... read more »

Global payment card provider Mastercard has returned to Formula 1 sponsorship by inking a deal with McLaren.Mastercard had been known to be exploring an F1 return for some... read more »

McLaren have announced a new sponsor ahead of this weekend’s Belgian Grand Prix, in the shape of Mastercard, in what is described by the team as a “multi-year” deal. It was... read more »

Haas' former title sponsor, Uralkali has revealed that the American F1 team has missed the deadline to repay the balance of sponsorship money as ordered by a Swiss... read more »

Former Haas title sponsor Uralkali has claimed the Formula 1 team has missed a deadline relating to a refund and a car it is owed over a cancelled sponsorship deal.... read more »

Mercedes are set to announce a mega new sponsorship deal worth around €10 million per year, according to reports. read more »

The Mercedes Formula 1 team is set to switch team clothing partner next year as it moves to Adidas, Autosport has learned.The deal comes as the German sportswear brand looks... read more »

The Swiss arbitration court has ruled in Haas’ favour over a court dispute involving the Formula 1 team’s decision to end a title sponsorship deal with Uralkali in 2022.... read more »

The Swiss arbitration court mediating the dispute between the Haas Formula 1 team and Uralkali over the former's decision to end their sponsorship agreement following... read more »

Ralf Schumacher has claimed Max Verstappen’s wage and the sponsorship Sergio Perez delivers was a factor in the latter extending his Red Bull Formula 1 contract. Perez... read more »

Lando Norris has called on the FIA to find a solution to sponsorship stickers coming off barriers at the Monaco Grand Prix and littering the track. read more »

A F1 team boss has taken a brutal swipe at a rival team's sponsorship deal during FP1 in Monaco. read more »