The Mercedes Formula 1 team is set to switch team clothing partner next year as it moves to Adidas, Autosport has learned.The deal comes as the German sportswear brand looks... read more »

The Swiss arbitration court has ruled in Haas’ favour over a court dispute involving the Formula 1 team’s decision to end a title sponsorship deal with Uralkali in 2022.... read more »

The Swiss arbitration court mediating the dispute between the Haas Formula 1 team and Uralkali over the former's decision to end their sponsorship agreement following... read more »

Ralf Schumacher has claimed Max Verstappen’s wage and the sponsorship Sergio Perez delivers was a factor in the latter extending his Red Bull Formula 1 contract. Perez... read more »

Lando Norris has called on the FIA to find a solution to sponsorship stickers coming off barriers at the Monaco Grand Prix and littering the track. read more »

A F1 team boss has taken a brutal swipe at a rival team's sponsorship deal during FP1 in Monaco. read more »

McLaren is heading a four-team battle on the Formula 1 grid to secure a lucrative sponsorship deal with credit card company Mastercard, according to reports. SportBusiness... read more »

"Sponsorship showdown" predicted for F1 Miami Grand Prix as teams battle to bring in Mastercard read more »

McLaren are the favourites to land a significant sponsorship deal at the Miami Grand Prix, ahead of several rivals. read more »

Ferrari have unveiled a new partnership with American technology giant HP which will see the team change its name to Scuderia Ferrari HP, starting at the forthcoming Miami... read more »

The Ferrari Formula 1 team has announced that it has secured a long-term title sponsorship arrangement with Hewlett Packard (HP) from the Miami Grand Prix. Rumours had surfaced... read more »

Ferrari is set to welcome HP as its first title sponsor since 2021 next season, in a deal comparative to Oracle’s lucrative backing of direct Formula 1 rival Red Bull. Sports... read more »

Ford’s title-sponsorship of Red Bull-nominated F1 Academy driver Emely de Heus reaffirms the American marques’ faith in its developing partnership with Red Bull powertrains.... read more »

Lowe is the founder and CEO of the carbon-neutral synthetic fuel concern, whose early investors include 1996 world champion Damon Hill. Sauber uses Shell fuel and lubricants... read more »

F1 team names have been a big talking point in the off-season as two constructors underwent a rebrand for the 2024 campaign.Red Bull's sister squad AlphaTauri changed its... read more »

The Amsterdam District Court has decreed that De Vries will have to repay the €250,000 loan and, in addition, pay half of both his salary and any sponsorship income he earned... read more »

Ferrari have raised a glass to a new sponsorship deal with premium Italian beer Peroni Nestro Azzurro 0.0%, marking the beginning of a multi-year collaboration starting from... read more »

Jumbo's chief executive Ton van Veen has shed light on the supermarket chain's decision to conclude its long-standing sponsorship of F1 world champion Max Verstappen. read more »

The Sauber-owned Formula 1 team has announced that it has officially been renamed ‘Stake F1 Team’ until 2026 with the launch of a new logo and social media handles. Sauber’s... read more »

Max Verstappen wasn't the only one setting records in F1 this season.The series went through an important milestone in 2023 as it surpassed 300 corporate sponsors for this... read more »

Ricciardo and Yuki Tsunoda represent the most experienced driver line-up that the team has employed since its first season as Toro Rosso in 2006.Owner Red Bull has reaffirmed... read more »

Alfa Romeo CEO Jean-Philippe Imparato has revealed that sponsorship talks with the Haas Formula 1 team broke down as it didn’t want to be another “sticker”. After pulling out... read more »

The Italian manufacturer's title sponsorship deal with the Sauber team came to an end at last weekend's Abu Dhabi Grand Prix, following a successful six years... read more »

McLaren’s Formula 1 team has agreed a sponsorship deal with Monster Energy from 2024, which will see the energy drink company sever its long-term ties with Mercedes. Monster... read more »

Monster Energy has ended its 14-year association with Mercedes and signed a major sponsorship deal with F1 rivals McLaren.  read more »