Formula One sponsorship liveries have been used since the 1968 F1 season, replacing national colours. The Woking-based McLaren Team became the leader in Formula 1 teams'... read more »

Silverstone's Saturday brought another notable Q3 absentee from Formula 1 qualifying, as Sergio Perez's run of single-lap humiliation continued with a lowly P16 effort. read more »

Some deals are done direct by F1 commercial director Brandon Snow or the teams' commercial departments, but many come in through agencies that then help the sponsoring... read more »

Alfa Romeo is ending its current title arrangement with Sauber at the end of this season and has not yet finalised whether or not it will continue any involvement in F1. At the... read more »

First held in 1929, the famous street race has made efforts to modernise via the construction of a new pit facility while for 2023, it has notably relinquished control of its... read more »

Its sponsorship partnership with Red Bull, and a high-profile presence it has at this weekend's Miami Grand Prix and the forthcoming Las Vegas event, are much more about... read more »

Team principal Gunther Steiner says that the money has been fed straight into the development budget for the VF-23.The team's push for cost savings reflects the fact that... read more »

The Faenza-based squad showed off its new colours at an event hosted in the Lincoln Centre, during New York fashion week.The tweaked livery features slightly more red than last... read more »

Latifi was dropped by Williams at the end of last year after spending three seasons with the team, during which time a number of his sponsors featured prominently on the car,... read more »

After Gulf's sponsorship deal with McLaren came to an end last year, the oil giant has switched to the Williams team - with its logos appearing on the rear wing and nose... read more »

Max Verstappen will be sponsored by EA Sports, the gaming giants, in the F1 2023 season. read more »

Alfa Romeo has announced a new title sponsorship deal with online casino platform, Stake. Its former title partner, PKN Orlen, has joined Red Bull sister squad AlphaTauri as a... read more »

What do Mercedes need to do to get back on top for 2023? After a disappointing year in 2022, Toto Wolff, Mercedes' Team Principal, sees it as a huge chance to grow and... read more »

Formula One's Maranello-based outfit Ferrari have announced the arrival of a new Team Partner with the signing of a multi-year agreement with the American audio... read more »

Nikita Mazepin, who spent the 2021 Formula 1 season racing for the Haas team, has teased a return to competition. Mazepin was dropped ahead of the 2022 season following... read more »

Ferrari have terminated a Formula One sponsorship deal with Swiss blockchain technology company Velas, the team said on Thursday without giving details. read more »

Ferrari has become the latest F1 team to sever ties with a crypto partner after confirming it has terminated its deal with Velas. read more »

Haas boss Guenther Steiner believes he made the right decision to sack Nikita Mazepin and terminate the team's F1 sponsorship deal with Uralkali. read more »

Zhou became the first Chinese driver to race in F1 this year, joining Alfa Romeo alongside Valtteri Bottas to form an all-new driver line-up for the Swiss-based team.Ahead of... read more »

A US court has found in favour of Williams following the title sponsorship deal that went sour. read more »

The recent bankruptcy of FTX in the wake of an $8 billion liquidity crunch sent panic through the crypto markets - which in turn has had an impact on F1 teams.Eight of the... read more »

The German manufacturer made the decision to suspend its sponsorship deal with FTX on the eve of the Brazilian Grand Prix in the wake of the company's much-publicised... read more »

Mercedes have suspended their F1 sponsorship deal with crisis-hit cryptocurrency exchange FTX and has removed the company's logos from the team's cars.  read more »

Mercedes have suspended their sponsorship with the Bahamas-based cryptocurrency exchange following the company's plunge into bankruptcy with all company logos being... read more »

At August's Belgian Grand Prix Audi officially confirmed it would join forces with Sauber as its power unit manufacturer in 2026, when a new engine formula will kick... read more »