Former Aston Martin team principal Mike Krack has insisted owner Lawrence Stroll is understanding and supportive of the journey faced to reach the top of F1 despite his... read more »

Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer. read more »

Max Verstappen wore luxury watches from F1's new timekeeper last season read more »

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH.Replacing Rolex, TAG Heuer becomes the championship's official... read more »

This episode is presented by Explora Journeys - redefining luxury ocean travel. 2024 has been a turbulent year for Carlos Sainz. It started with a shock: Lewis Hamilton would... read more »

When Sylvester Stallone waved the chequered flag on F1's sophomore Las Vegas Grand Prix, with Mercedes' George Russell claiming victory under the neon lights of The... read more »

Formula 1 have confirmed a major change for 2025 after announcing LVMH will become their Global Partner in a historic 10-year deal. read more »

A luxury conglomerate boasting world renowned names, sought after brands and a global appeal announced a landmark partnership on Wednesday evening - as they agreed a deal with... read more »

Formula 1 and LVMH have inked a 10-year deal that will see the luxury conglomerate become a global partner for the series.The deal will involve several of LVMH's... read more »

Formula 1 has announced a 10-year global partnership with luxury conglomerate LVMH, which will see Louis Vuitton, Moet Hennessy and Tag Heuer branding come to Grand Prix... read more »

Three individuals have been sentenced in connection with the audacious robbery of Ferrari F1 driver Charles Leclerc, during which a luxury watch worth millions was stolen. read more »

Formula 1 are reportedly 'in advanced talks' with a luxury brand to replace their current sponsor. read more »

The French luxury conglomerate LVMH is approaching a major sponsorship deal with Formula 1, according to a report. LVMH, a Paris-based company boasts a wealth of brands, 75 to... read more »

Formula 1 is an expensive, exclusive and - to the likes of Andretti, at least for the time being - elusive club.You think F1 teams, you think money - and why wouldn't you?... read more »

Red Bull advisor Helmut Marko thinks the brand is in a “luxury position” when it comes to deciding upon which drivers will represent RB in the 2025 Formula 1 season. With... read more »

Eight luxury watches belonging to legendary racing driver Michael Schumacher have been put up for sale as part of a mega-money auction in Geneva. read more »

Max Verstappen is already a three-time world Formula 1 world champion at just 26 years old so it won't come as a surprise that as well as trophies there is lots of well... read more »

The word champagne had always been synonymous with the sport, and in the Bernie Ecclestone era that extended to one producer securing the rights to be an official partner of... read more »

Perched atop a skyscraper in Bengaluru, India, Vijay Mallya's $20 million mansion stands as a symbol of luxury and controversy. read more »

Since 2021, F1 teams have had to operate under a budget cap limit which was introduced to put grand prix racing on a more stable financial platform.The evidence of the past few... read more »

Luxury watch aficionados and Lewis Hamilton enthusiasts alike have reason to rejoice as an exquisite timepiece, co-created by the Formula 1 maestro himself, has been released. read more »

Anthony Davidson believes it is a "luxury" for Mercedes that Lewis Hamilton and George Russell are both making the same demands about the F1 car changes they want to... read more »

Williams team principal James Vowles has given a cagey response to the suggestion that his side could look to sign Liam Lawson for the 2024 F1 season.  read more »

Red Bull advisor Helmut Marko has raised doubts about finding a suitable replacement for Sergio Perez, as the Mexican driver continues to face challenges in the 2023 Formula 1... read more »

Sergio Perez has been given the home hero treatment by F1's merchandising department, who have teamed up with luxury cap designers 9FORTY to issue a special edition cap... read more »