On the eve of this weekend's Japanese Grand Prix, McLaren have shown off their one-off livery that has been created in cooperation with their sponsor BAT's brand Vuse... read more »

The McLaren Formula 1 team has revealed the revised design scheme that it will run during this weekend’s Japanese Grand Prix in partnership with sponsor VUSE. McLaren has run... read more »

Hugo - a Gen-Z inspired sub-brand of German giant Hugo Boss, will design Visa Cash App RB's teamwear for the upcoming 2024 season. read more »

Sauber F1 team representative Allesandro Alunni Bravi has confirmed that the team will alternate between using both Stake and Kick as their primary sponsor throughout the 2024... read more »

Sauber F1 team representative Allesandro Alunni Bravi has confirmed that the team will alternate between using both Stake and Kick as their primary sponsor throughout the 2024... read more »

The US-based company had a low-key arrangement with the team last season that covered the three American races in Miami, Austin and Las Vegas.That has now extended to a full... read more »

Stake F1 have been hit by a major stumbling block ahead of the 2024 F1 season, after Swiss authorities opened an investigation over Sauber's main sponsor backers. read more »

Last year the team had Stake backing for the first time and the sponsor was even integrated into the full name of the outfit, then called Alfa Romeo.However, in countries where... read more »

The Swiss outfit has taken advantage of a two-year gap between its Alfa Romeo deal and the switch to full Audi works branding in 2026 to introduce a fluo green and black livery... read more »

Williams have released their brand new 2024 Formula 1 challenger with an incredibly confusing new sponsor featuring on its sidepod. read more »

Max Verstappen's profile as a triple Formula 1 world champion is enough to get pretty much any sponsor throwing bags of money at him. read more »

Although not mentioned in today's announcement the Faenza outfit is also using the VCARB acronym, and it's understood that it might eventually be revealed as the type... read more »

In an unusual merry-go-round of beers, the Maranello team is in turn replacing the departed sponsor with Peroni, the top Italian non-alcoholic brand that was previously with... read more »

The Chief Executive of Jumbo, Max Verstappen's former long-time sponsor, Ton van Veen has revealed why the supermarket chain cut ties with Formula 1 at the end of 2023.... read more »

Jumbo's chief executive Ton van Veen has shed light on the supermarket chain's decision to conclude its long-standing sponsorship of F1 world champion Max Verstappen. read more »

Sky F1 pundit David Croft has said that Haas team principal Guenther Steiner may start to feel pressure from the team's title sponsor. read more »

F1 name changes can often be minor - something as subtle as a change in title sponsor - or as big as a complete takeover to effectively launch a new team. read more »

Usually the publication of the list is the first official chance to see any new names, but sometimes teams agree with the FIA to wait due to the requirements of sponsors.For... read more »

Online gambling firm Stake will continue as title sponsor, while in addition streaming company Kick.com has stepped up its involvement and acquired the naming rights to the... read more »

Long-serving Volkswagen Group manager and strategist Gernot Dollner took the top spot at Audi in September after former CEO Markus Duesmann, who led the marque's decision... read more »

The Aston Martin Formula 1 team has announced it has signed a new five-year deal with Aramco to become the side’s official title sponsor from the 2024 season. The... read more »

Swiss-based Sauber could surprise with their new Formula One name for next season after the departure of Alfa Romeo as title sponsor, according to team representative... read more »

Formerly known as Toro Rosso, the organisation was rebranded in honour of Red Bull-owned clothing company AlphaTauri in 2020, but with that deal set to end, it has been... read more »

The Italian outfit has revealed a brand-new look for its SF-23, which features a white rear wing, splashes on its engine cover, and a white circular number board - which are... read more »

William Storey, the outspoken and controversial founder of former Haas F1 team sponsor Rich Energy, has pulled out of the race to buy Reading Football Club. read more »