The Swiss arbitration court mediating the dispute between the Haas Formula 1 team and Uralkali over the former's decision to end their sponsorship agreement following... read more »

Ralf Schumacher has claimed Max Verstappen’s wage and the sponsorship Sergio Perez delivers was a factor in the latter extending his Red Bull Formula 1 contract. Perez... read more »

Lando Norris has called on the FIA to find a solution to sponsorship stickers coming off barriers at the Monaco Grand Prix and littering the track. read more »

A F1 team boss has taken a brutal swipe at a rival team's sponsorship deal during FP1 in Monaco. read more »

McLaren is heading a four-team battle on the Formula 1 grid to secure a lucrative sponsorship deal with credit card company Mastercard, according to reports. SportBusiness... read more »

"Sponsorship showdown" predicted for F1 Miami Grand Prix as teams battle to bring in Mastercard read more »

McLaren are the favourites to land a significant sponsorship deal at the Miami Grand Prix, ahead of several rivals. read more »

Ferrari have unveiled a new partnership with American technology giant HP which will see the team change its name to Scuderia Ferrari HP, starting at the forthcoming Miami... read more »

The Ferrari Formula 1 team has announced that it has secured a long-term title sponsorship arrangement with Hewlett Packard (HP) from the Miami Grand Prix. Rumours had surfaced... read more »

Ferrari is set to welcome HP as its first title sponsor since 2021 next season, in a deal comparative to Oracle’s lucrative backing of direct Formula 1 rival Red Bull. Sports... read more »

Ford’s title-sponsorship of Red Bull-nominated F1 Academy driver Emely de Heus reaffirms the American marques’ faith in its developing partnership with Red Bull powertrains.... read more »

Lowe is the founder and CEO of the carbon-neutral synthetic fuel concern, whose early investors include 1996 world champion Damon Hill. Sauber uses Shell fuel and lubricants... read more »

F1 team names have been a big talking point in the off-season as two constructors underwent a rebrand for the 2024 campaign.Red Bull's sister squad AlphaTauri changed its... read more »

The Amsterdam District Court has decreed that De Vries will have to repay the €250,000 loan and, in addition, pay half of both his salary and any sponsorship income he earned... read more »

Ferrari have raised a glass to a new sponsorship deal with premium Italian beer Peroni Nestro Azzurro 0.0%, marking the beginning of a multi-year collaboration starting from... read more »

Jumbo's chief executive Ton van Veen has shed light on the supermarket chain's decision to conclude its long-standing sponsorship of F1 world champion Max Verstappen. read more »

The Sauber-owned Formula 1 team has announced that it has officially been renamed ‘Stake F1 Team’ until 2026 with the launch of a new logo and social media handles. Sauber’s... read more »

Max Verstappen wasn't the only one setting records in F1 this season.The series went through an important milestone in 2023 as it surpassed 300 corporate sponsors for this... read more »

Ricciardo and Yuki Tsunoda represent the most experienced driver line-up that the team has employed since its first season as Toro Rosso in 2006.Owner Red Bull has reaffirmed... read more »

Alfa Romeo CEO Jean-Philippe Imparato has revealed that sponsorship talks with the Haas Formula 1 team broke down as it didn’t want to be another “sticker”. After pulling out... read more »

The Italian manufacturer's title sponsorship deal with the Sauber team came to an end at last weekend's Abu Dhabi Grand Prix, following a successful six years... read more »

McLaren’s Formula 1 team has agreed a sponsorship deal with Monster Energy from 2024, which will see the energy drink company sever its long-term ties with Mercedes. Monster... read more »

Monster Energy has ended its 14-year association with Mercedes and signed a major sponsorship deal with F1 rivals McLaren.  read more »

The 2023 Formula 1 season has come to its conclusion in Abu Dhabi, with many eyes now turning to the start of 2024. The year was dominated by Max Verstappen and Red Bull, with... read more »

At the season finale in Abu Dhabi, we say goodbye to our partners at Alfa Romeo. The relationship goes beyond a sponsorship; it has been a collaboration extending beyond the... read more »