When Alpine announced its major title sponsorship deal with high-end fashion brand Gucci it was seen as a major coup for F1, but in reality it was the other way around. read more »

An Italian fashion house becoming title sponsor of a Formula 1 team. No, it is not 1983 - it is 2026. The fashion brand in question is not Benetton but Gucci, and the team... read more »

Alpine has issued a statement after rumours have surfaced linking team with a major Formula 1 sponsorship deal with fashion giants Gucci. The post Alpine issues statement after... read more »

Former Ferrari F1 general manager Peter Windsor has revealed the bizarre reason why Mansour Ojjeh opted to take his sponsorship away from Williams and instead sponsor McLaren. read more »

Mercedes has signed a multi-year deal with Microsoft, starting from the 2026 season.Microsoft was a long-time partner of the rival Alpine squad, which it first sponsored in... read more »

The deal is estimated to be the third-most lucrative commercial partnership on the current grid. read more »

Mercedes is apparently set for a huge new sponsorship deal with Microsoft, purported to be one of the biggest in F1 right now. The post Mercedes set for huge Microsoft F1... read more »

Mercedes are reportedly set to announce a major sponsorship deal when it launches the 2026 livery. read more »

A key figure within the title sponsor of the Audi F1 team has criticised the current livery choice of Ferrari due to its sponsorship choice. The post Audi title sponsor takes... read more »

Cadillac F1 star Sergio Perez has truly left Red Bull behind with his latest sponsorship announcement. read more »

Alpine has denied that Franco Colapinto was retained for the 2026 F1 season due to the sponsorship revenue that his presence brings to the team. The post Alpine dismisses claim... read more »

Red Bull has penned a short-term sponsorship deal with McDonald's that will see the iconic American fast-food giant feature on the RB21 at the F1 Sao Paulo GP. The post... read more »

When Formula 1 returned to Zandvoort last weekend, the atmosphere was as electric as ever. But amid the sea of orange, the trackside parties and the on-track drama, a media... read more »

In recent years, the dynamic between a Formula 1 team and its partners has changed - the relationship is often symbiotic, much more than just a sticker on a car.Technical... read more »

Leading up to its imminent debut on the 2026 F1 grid, Audi is understood to have agreed on a sponsorship deal with Adidas. The post Audi reportedly pens deal with Mercedes... read more »

F1 accrued $2.04 billion in sponsorship revenue across the 2024 campaign, taking it one step closer to dethroning the NFL as the highest-grossing sport globally. The post F1... read more »

Formula 1 has become a sponsorship juggernaut in recent years and new, independent research has shown that over $2billion was earned in 2024 with only the NFL now bringing in... read more »

Cadillac F1 and clothing brand Tommy Hilfiger have joined forces in the new team's first major sponsorship deal. read more »

The forthcoming Cadillac F1 team has forged a sponsorship deal with American clothing giants Tommy Hilfiger, becoming the team's first partner. The post Cadillac forges... read more »

Red Bull's RB21 has a new look from Monaco onwards... read more »

Haas has announced a multi-year sponsorship deal with "probably one of the largest companies you've never heard of" - as global communications platform Infobip... read more »

Ferrari has revealed its one-off livery for the Miami Grand Prix, celebrating a year since the start of the team's title sponsorship with HP. read more »

Sergio Perez has signed a sponsorship contract extension, it has been revealed in an official social media statement. read more »

Ahead of the upcoming season, Racing Bulls have announced their new partnership with ExxonMobil as it becomes the fuels and lubricants partner to VCARB in a new sponsorship... read more »

Ineos purchased a third of the Mercedes Formula 1 team in 2020. read more »