Williams boss James Vowles believes the signing of Carlos Sainz will help push the team’s Formula 1 sponsorship portfolio to another level from next season. In Sainz, Williams,... read more »

Endorsements, sponsorships, and advertising are a vital part of Formula 1. Not only does it keep many teams financially afloat, but it allows companies to try and develop their... read more »

McLaren will achieve a first in Formula One at the Bahrain Grand Prix by running rotating digital sponsorships on its race car. read more »

F1 has seen a money-spinning boom in sponsorships from the United States, and Ferrari are reportedly the big winners so far. read more »

Video: INSIDER: A perfect match. Spotlighting F1 sponsorships at the 2022 Italian Grand Prix | #Shorts read more »

Sponsors – a key part of the team. In the latest episode of INSIDER, join Aston Martin F1 Partner Executive Xenia Hughes at the 2022 Italian Grand Prix to explore the world of... read more »

ROKiT has said they remain “fully committed” to their other motorsport partnerships following their split as title sponsors of Williams. A title sponsorship that was supposed... read more »

He may come with one of the "biggest" sponsorships in F1 but Lotus have warned Pastor Maldonado he needs to prove himself out on track... read more »

Lotus have announced a new sponsor for the 2014 season in the form of Danish investment firm, Saxo Bank. The company's logo will feature on the yet to be launched E22 as... read more »

Cyril Abiteboul, the Caterham boss, believes drivers who refuse to bring sponsorships with them to Formula One are "irresponsible"... read more »

Coca-Cola has announced that it will sponsor the Lotus F1 Team in 2013 through its 'Burn' energy drink brand. The drinks giant, the world's largest,... read more »

Coca-Cola, arguably the most recognised brand name in the world, could become McLaren's next title sponsor. It emerged recently that the famous British team's current... read more »

McLaren's deal with Vodafone is in jeopardy with reports that the latter is "reviewing its global sports and events sponsorships"... read more »

Vodafone is "reviewing its global sports and events sponsorships," including its longstanding association with Formula One teams read more »