When Alpine announced its major title sponsorship deal with high-end fashion brand Gucci it was seen as a major coup for F1, but in reality it was the other way around. read more »

Tom Clarkson is joined by former F1 driver Jolyon Palmer and IndyCar race winner James Hinchcliffe to look ahead to this weekend’s Monaco Grand Prix. After Canada, Lewis... read more »

Gucci and Alpine have announced a landmark partnership that will reshape the relationship between luxury and motorsport. For the first time in Formula One history, a global... read more »

An Italian fashion house becoming title sponsor of a Formula 1 team. No, it is not 1983 - it is 2026. The fashion brand in question is not Benetton but Gucci, and the team... read more »

Don't adjust your computer screen, you're reading this right: there is going to be a Gucci Racing team on the grid in F1 next year. read more »

Gucci will replace BWT as the title partner of the Alpine Formula 1 team read more »

Following weeks of rumours and denials, Alpine has confirmed that Gucci is to be its title sponsor from next season. read more »

The Alpine F1 will be known as Gucci Racing Alpine in 2027 after signing a landmark deal with the luxury brand.On Wednesday, Alpine announced Gucci would become its title... read more »

Alpine has announced Gucci as its title sponsor from next season's Formula 1 team, confirming previous speculation about the union between the two brands. The post Alpine... read more »

Alpine F1 boss Flavio Briatore has reportedly been left 'furious' over the behaviour of the team's title sponsor, BWT. read more »

Alpine has issued a statement after rumours have surfaced linking team with a major Formula 1 sponsorship deal with fashion giants Gucci. The post Alpine issues statement after... read more »

One F1 team could be set for a major name change as luxury retail giants Gucci are understood to have entered the frame to become a title sponsor, according to reports. read more »

Gucci president and CEO Marco Bizzarri has knocked back claims that he is set to take over at the head of Ferrari. read more »