Formula 1 announced on Tuesday that a new award will be given to the driver who makes the most passes during the course of a campaign. It is a part of a sponsor tie-up, with... read more »

McLaren’s Zak Brown says his Formula 1 team isn’t chasing a title sponsor, because it can compromise other deals and ultimately lead to having “too many eggs in one basket”.... read more »

McLaren Racing CEO Zak Brown has confirmed his interest in securing a first title sponsor for the team since 2013 although this is equally not something he is not actively... read more »

Red Bull is leading a push for F1 to move towards louder and more emotive engines from 2025 when new power unit rules are due to be introduced.It wants F1 to ditch the quiet... read more »

Alfa Romeo and Sauber Motorsport have reached a multi-year agreement, with yearly assessments, to remain partners in Formula . Alfa Romeo joined Sauber as a title sponsor in... read more »

Aston Martin team principal Otmar Szafnauer has promised the outfit will retain its green livery despite claims from sponsor BWT that the team's old pink look made it... read more »

The Silverstone-based team revamped its livery this season for the iconic British racing green colours of its parent sportscar manufacturer.But the dark green sometimes makes... read more »

Formula 1 have announced cryptocurrency website Crypto.com will sponsor the three sprint qualifying races in 2021, as well as partnering the sport for the remainder of the season. read more »

Aston Martin sponsor BWT want to bring a pink colour scheme back to the car, because it "doesn't stand out on TV" and the car's "recognition would be... read more »

While keen that the world championship is not decided by Sprint Qualifying results, the latest gimmick from F1 gets its very own sponsor, Crypto. read more »

Formula 1 has revealed Crypto.com has joined its roster of sponsors and will be the partner of the championship's Sprint series. Crypto.com's logos will have a... read more »

W Series, the all-female racing series will become a team-based championship from 2022 as a result of strong sponsor interest to strengthen the funding for the drivers and the... read more »

Mattia Binotto has confirmed that Ferrari are in discussions with title sponsor Mission Winnow over a new contract. read more »

PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.But after PMI launched its... read more »

Formula 1 has announced BWT, one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark... read more »

F1 has announced that BWT will be the title sponsor of the forthcoming Styrian and Austrian Grands Prix at the Red Bull Ring. read more »

BWT, formerly title partner of Racing Point and predecessor Force India, will sponsor the upcoming pair of Formula 1 rounds in Austria. Formula 1 will carry out back-to-back... read more »

It has been announced that BWT will be the title sponsor for the two upcoming races at the Red Bull Ring in Austria. read more »

While it was widely known that he had experienced health issues, having undergone two lung transplants in 2013, few knew that his situation had recently become more... read more »

Alfa Romeo first linked up with Sauber in 2018 as a title sponsor before an expansion of the partnership saw the team become known as Alfa Romeo Racing from 2019 onwards.Sauber... read more »

As part of a one-off arrangement with its fuel sponsor, Daniel Ricciardo and Lando Norris's MCL35Ms will feature a full-on matte Gulf livery for the first time in F1... read more »

Haas team boss Guenther Steiner made it clear that Ferrari have sent Mick Schumacher, rather than him being there due to sponsorship. read more »

The world champion team has revealed plans to work with new sponsor TeamViewer to explore what opportunities can be provided with AR technology.Global software company... read more »

There was plenty of talk about the new Mission Winnow green logo on the Ferrari SF21 - and according to the sponsor, that was the point. read more »

Williams unveiled its new car for the 2021 season last week, presenting a heavily-revised livery that saw it adopt a striking new white, blue and yellow colour scheme.The FW43B... read more »