Ferrari has signed a multi-year partnership with HP, making the world's second-largest PC vendor the new so-called title sponsor of Ferrari's motor racing team,... read more »

Ferrari's new title sponsor HP will be important in funding Lewis Hamilton's salary for 2025. read more »

Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team name to Scuderia Ferrari HP in what has been called a... read more »

Ferrari have announced an "historic" new deal with HP as their title sponsor. read more »

Ferrari looks set to announce a title sponsor for 2025, the first time the Maranello outfit has sported a title sponsor since 2021. read more »

Ferrari is set to welcome HP as its first title sponsor since 2021 next season, in a deal comparative to Oracle’s lucrative backing of direct Formula 1 rival Red Bull. Sports... read more »

On the eve of this weekend's Japanese Grand Prix, McLaren have shown off their one-off livery that has been created in cooperation with their sponsor BAT's brand Vuse... read more »

The McLaren Formula 1 team has revealed the revised design scheme that it will run during this weekend’s Japanese Grand Prix in partnership with sponsor VUSE. McLaren has run... read more »

Hugo - a Gen-Z inspired sub-brand of German giant Hugo Boss, will design Visa Cash App RB's teamwear for the upcoming 2024 season. read more »

Sauber F1 team representative Allesandro Alunni Bravi has confirmed that the team will alternate between using both Stake and Kick as their primary sponsor throughout the 2024... read more »

Sauber F1 team representative Allesandro Alunni Bravi has confirmed that the team will alternate between using both Stake and Kick as their primary sponsor throughout the 2024... read more »

The US-based company had a low-key arrangement with the team last season that covered the three American races in Miami, Austin and Las Vegas.That has now extended to a full... read more »

Stake F1 have been hit by a major stumbling block ahead of the 2024 F1 season, after Swiss authorities opened an investigation over Sauber's main sponsor backers. read more »

Last year the team had Stake backing for the first time and the sponsor was even integrated into the full name of the outfit, then called Alfa Romeo.However, in countries where... read more »

The Swiss outfit has taken advantage of a two-year gap between its Alfa Romeo deal and the switch to full Audi works branding in 2026 to introduce a fluo green and black livery... read more »

Williams have released their brand new 2024 Formula 1 challenger with an incredibly confusing new sponsor featuring on its sidepod. read more »

Max Verstappen's profile as a triple Formula 1 world champion is enough to get pretty much any sponsor throwing bags of money at him. read more »

Although not mentioned in today's announcement the Faenza outfit is also using the VCARB acronym, and it's understood that it might eventually be revealed as the type... read more »

In an unusual merry-go-round of beers, the Maranello team is in turn replacing the departed sponsor with Peroni, the top Italian non-alcoholic brand that was previously with... read more »

The Chief Executive of Jumbo, Max Verstappen's former long-time sponsor, Ton van Veen has revealed why the supermarket chain cut ties with Formula 1 at the end of 2023.... read more »

Jumbo's chief executive Ton van Veen has shed light on the supermarket chain's decision to conclude its long-standing sponsorship of F1 world champion Max Verstappen. read more »

Sky F1 pundit David Croft has said that Haas team principal Guenther Steiner may start to feel pressure from the team's title sponsor. read more »

F1 name changes can often be minor - something as subtle as a change in title sponsor - or as big as a complete takeover to effectively launch a new team. read more »

Usually the publication of the list is the first official chance to see any new names, but sometimes teams agree with the FIA to wait due to the requirements of sponsors.For... read more »

Online gambling firm Stake will continue as title sponsor, while in addition streaming company Kick.com has stepped up its involvement and acquired the naming rights to the... read more »