Visa Cash RB have confirmed that it will run a one-off Hugo-designed denim livery at the Singapore Grand Prix, bringing fashion even closer to the track once again. read more »

RB has announced it will race in this weekend’s Formula 1 Singapore Grand Prix in a denim-inspired colour scheme as part of a collaboration with team partner Hugo. The... read more »

RB will race at the the Singapore Grand Prix with a denim-effect special livery, which has been designed by team sponsor and fashion brand Hugo for the night-time Formula 1... read more »

Hugo - a Gen-Z inspired sub-brand of German giant Hugo Boss, will design Visa Cash App RB's teamwear for the upcoming 2024 season. read more »

German fashion giants Hugo Boss have confirmed that they won’t be extending their deal with Formula E for a seventh season, in order to “focus only on Formula 1”. The news... read more »

Exciting developments are underway in the world of Formula 1, with various media outlets suggesting that the AlphaTauri team are on the brink of a game-changing deal with... read more »

The AlphaTauri F1 team could be renamed as 'Boss' or 'Boss Orange' after a reported link up with clothing brand Hugo Boss.  read more »

It has been reported that Red Bull CEO Oliver Mintzlaff has reached an agreement with clothing brand Hugo Boss to rebrand the AlphaTauri Formula 1 team as “Boss” or “Boss... read more »

It emerged early last month that the Faenza squad is to undergo a rebrand for next year. Selling the naming rights will enable the outfit to become more financially... read more »

Max Verstappen was just 17 when he started racing, yet didn’t even have a driving licence  read more »

Meet Igor Fraga, the first Sim Racer to join the Formula 3 grid, a series which is seen by many as the path to Formula 1 - the pinnacle of motorsports. Igor's also earned... read more »

The Mercedes Formula 1 team has secured a major new sponsorship deal with clothing brand Tommy Hilfiger, replacing previous partner Hugo Boss read more »

Hugo Boss set to end its existing partnership with Mercedes in order to move into Formula E next year. read more »

Sponsor Hugo Boss to drop F1 in favour of Formula E read more »

Hugo Boss will end their sponsorship in Formula 1 in favour of sponsoring Formula E read more »

As Chase Carey talks of attracting new sponsors to F1, long-term sponsor Hugo Boss dumps F1 for Formula E. read more »

Long-time Formula 1 sponsor Hugo Boss has revealed that it is ending its involvement in grand prix racing in favour of a switch to Formula E read more »

Lewis discusses his unique journey to success, how he prepares for what’s to come, how he needs to believe in himself and that, by focusing, everyone can achieve greatness...... read more »

Join Mercedes-Benz​ Formula One​ stars Lewis Hamilton​ and Nico Rosberg​ for a night of Mexican madness with Mercedes-Benz Mexico​, Laureus and HUGO BOSS​! read more »

While Lewis Hamilton was in Kuala Lumpur for the 2016 Formula 1 PETRONAS Malaysian Grand Prix, he visited one of the HUGO BOSS stores in the city and even took to the catwalk... read more »

Mika Hakkinen has revealed that his son, Hugo, will not be following in his footsteps after choosing to pursue a career in professional football rather than… read more »

It's unlikely there will be another Hakkinen on the F1 grid any time soon. Fifteen-year-old Hugo, son of double world champion Mika, had been racing in karts for several... read more »

Watchmaker TAG Heuer will end its 30-year sponsorship of McLaren at the end of the season to work with Red Bull. TAG Heuer becomes the latest long-term sponsor to leave the... read more »

Ahead of the Mexican Grand Prix Nico Rosberg toured the dynamic capital, Mexico City, with model and TV presenter Lety Sahagun and HUGO BOSS. read more »

Ahead of this weekend's Russian Grand Prix in Sochi, Lewis Hamilton visits the capital city of Moscow, Russia, with HUGO BOSS. Watch as model Lena Perminova shows Lewis... read more »