The Coca-Cola Company has announced a new sponsorship deal with the Lotus F1 Team through its energy drink Burn. The brand is already involved in a wide range of extreme... read more »

The Coca-Cola company will enter Formula 1 next year, AUTOSPORT has learned, with the soft drinks company understood to have a signed a sponsorship deal with a leading team. read more »

Ron Dennis has refuted claims he and Lewis Hamilton have fallen out over the 27-year-old's decision to leave McLaren for Mercedes next year. The 2008 champion has driven... read more »

Coca-Cola, the world's largest soft drink maker, has confirmed that it is "evaluating" sponsorship of Formula One but suggests that this is not likely to involve... read more »

Monisha Kaltenborn has denied that Kamui Kobayashi needs sponsorship in order to retain his Sauber race-seat... read more »

Sauber set to sign a new joint sponsorship deal with Chelsea FC read more »

Robin Frijns is hoping to secure a future in Formula One based on talent alone as he admits he doesn't have the often-required sponsorship... read more »

World Series by Renault champion Robin Frijns says he will have to earn a seat in Formula One on pure talent as he does not have the funding behind him to compete with the... read more »

Luiz Razia is adamant F1 should not vilify pay driver; just because they come with sponsorship that does not mean they don't also have talent... read more »

Luiz Razia believes it's unfair to label drivers as "villains" for bringing sponsorship to get in to Formula One read more »

Kamui Kobayashi believes he will remain at Sauber for the 2013 F1 season, despite his current struggle to secure sufficient sponsorship. The Swiss team has made no secret of... read more »

Max Chilton has revealed that he's got the sponsorship that Marussia has told him he will need to secure a race seat in 2013 read more »

The Marussia F1 Team is seeking fresh investment after it made a £49 million loss during the 2011 season, the Guardian reports. The team, which is part owned by... read more »

Sauber appears set for an all-new driver lineup for 2013. The Swiss team's current Mexican driver, Sergio Perez, is headed for McLaren after November's Interlagos... read more »

Kamui Kobayashi says he needs to secure sponsorship in order to remain in F1 as this has become a part of racing for the smaller teams... read more »

Sauber appears set for an all-new driver lineup for 2013. The Swiss team’s current Mexican driver, Sergio Perez, is headed for McLaren after November’s... read more »

Peter Sauber has essentially confirmed reports Esteban Gutierrez and Nico Hulkenberg are in the running to drive for the Swiss team in 2013. With Sergio Perez heading to... read more »

Kamui Kobayashi admits arriving at the negotiating table with a sponsor's financial backing could help secure his F1 future... read more »

Kamui Kobayashi has admitted he could lose his Formula One seat due to a lack of sponsorship. Sauber is yet to name its 2013 driver lineup, but Japanese Kobayashi was... read more »

Kamui Kobayashi admits he is surprised he needs to bring sponsorship to secure a Formula 1 drive for the 2013 season read more »

Sauber have renewed their sponsorship deal with Mexican telecommunications giant Telmex despite losing Sergio Perez to McLaren... read more »

Sauber has renewed its sponsorship deal with Mexican telecommunications giant Telmex, despite the driver heading off to McLaren for the 2013 F1 season. read more »

Sauber's sponsorship deal with Mexican telecommunications giants Telmex is to continue next year, despite Sergio Perez's move to McLaren read more »

Michael Schumacher’s famous former manager has advised the seven time world champion to finally quit Formula One for good. Having recently negotiated the great... read more »

Sergio Perez is no longer a pay driver, nor was he chosen to replace Lewis Hamilton because of his commercial value, insists McLaren team principal Martin Whitmarsh. The... read more »