Ferrari have announced a new sponsorship deal with UPS, one of the world's largest logistics companies. The deal will see significant branding on the F138 during the 2013... read more »

As more and more countries move to subscription coverage of F1, the teams continue to take stock of the implications fearing that sponsorship could be affected. read more »

Martin Whitmarsh estimates that seven of the 11 Formula One teams are in financial difficulties as advertising and sponsorship take a hit... read more »

The 2013 calendar will feature just 19 races, rather than the 20 featured on last year's record breaking schedule, according to F1 supremo Bernie Ecclestone. The... read more »

Emirates airlines has announced a five-year sponsorship deal with Formula One that will cover most of its races... read more »

Mercedes has signed a sponsorship deal with telecommunications provider Research in Motion (RIM), the makers of Blackberry phones. read more »

When many teams are struggling to find sponsorship, Scuderia Ferrari has just announced it has signed 3 new partnerships. Team principal Stefano Domenicali immediately hailed... read more »

Ferrari has reached a sponsorship agreement with Weichai Power, one of China's leading manufacturers of heavy powertrain system and machinery vehicles. read more »

Ferrari and Toro Rosso have both announced new sponsorship deals to take them into 2013. read more »

Lotus has become the first team to unveil its 2013 car during an online launch on Monday evening. The E21 still features the stepped nose seen on its predecessor, despite a... read more »

Lotus is yet to sign a title sponsorship deal with Honeywell, the American technology giant. Last month, it emerged that the Enstone based team was close to a $30 million per... read more »

Charles Pic insists he's off to Caterham this season because of his talent and not his sponsorship package... read more »

Lotus team principal Eric Boullier has set the record straight over talk of a title sponsorship deal with US technology firm Honeywell. read more »

Paul di Resta has revealed that he was a candidate to replace Lewis Hamilton at McLaren for 2013, admitting he and the team had discussions. The Woking outfit eventually signed... read more »

Swiss luxury watchmaker Certina has extended its sponsorship agreement with Sauber ahead of the 2013 Formula 1 season, with a renewed and strengthened deal between both parties... read more »

Robin Frijns does not know if he will be able to combine his Sauber third driver duties with a race seat in another category this year. Speaking exclusively to GPUpdate.net,... read more »

Vitaly Petrov is reportedly set to retain his Caterham seat although the deal won't be confirmed until all the sponsorship money has been paid to the team... read more »

Entrepreneur William Chase is negotiating with Bernie Ecclestone about signing an F1 sponsorship deal with his Chase Vodka brand which, if successful, would become the second... read more »

F1 team Lotus is reportedly close to announcing a multi-million dollar title sponsorship deal with Honeywell, the American technology giant. “It is thought the... read more »

With the Rolex deal freshly under his belt, Bernie Ecclestone has revealed that a vodka label and a mobile phone operator could be the next in line to conclude major... read more »

Rolex will become the official timekeeper and timepiece for Formula 1 after agreeing a major long-term sponsorship deal. The deal, which begins next season, will see the luxury... read more »

McLaren's Formula 1 team enjoyed a 44 per cent rise in its annual profits in 2011 according to its latest set of accounts.  The outfit posted profits of... read more »

Force India insist talent and not sponsorship is the vital criteria in deciding their second driver for next season... read more »

Vitaly Petrov has two options to consider for the 2013 Formula 1 campaign, GPUpdate.net can reveal. The Russian’s manager, Oksana Kossatchenko, says his results have... read more »

American multinational Mastercard could be set to return to Formula One, according to the latest rumour from Brazil. Russia’s f1news.ru reported that Mastercard... read more »