Formula 1's Las Vegas Grand Prix has added Duracell to its partner roster, with the battery company sponsoring one of the street circuit's DRS zones.Duracell says its... read more »

The newly formed Red Bull Academy Programme is supporting F1 Academy by sponsoring three drivers and their cars who will compete in the 2024 season for MP Motorsport. read more »

Sponsoring a Formula 1 team is big, big money. read more »

Estrella Galicia 0.0 has maintained its involvement in Formula 1 by returning to McLaren as the team’s official beer partner from 2024 after three years of sponsoring Ferrari.... read more »

Through Verstappen.com Racing, the Dutchman and his family are planning to put together a two-car GT3 team that could compete in series like the GT World Challenge (GTWC) from... read more »

Some deals are done direct by F1 commercial director Brandon Snow or the teams' commercial departments, but many come in through agencies that then help the sponsoring... read more »

Alfa Romeo has announced a new title sponsorship deal with online casino platform, Stake. Its former title partner, PKN Orlen, has joined Red Bull sister squad AlphaTauri as a... read more »

Hydrogen power is developing at a breakneck speed, and for Motorsport development, AVL is leading the charge. We visited AVL's headquarters in Graz, Austria, to find out... read more »

The 2022 Monaco Grand Prix may have been unusually interesting this year, but that doesn't mean it couldn't be better... Formula E on the other hand has always... read more »

As F1 heads to its ‘Jewel in the Crown’, we reveal what it’s like to watch some real racing in Monaco – by going to the ePrix. Jess went behind the scenes with Shell to see how... read more »

Guenther Steiner says there is "good interest" in Haas as the team seeks sponsors to make up for Uralkali's exit. read more »

What were the key moments that decided who won in Formula 1's 2021 Championship battle? It was a closely fought battle between Lewis Hamilton and Max Verstappen, including... read more »

Spanish bank, Santander, will return as a key sponsor of the Ferrari Formula 1 team and its endurance programme after inking a new multi-year deal. Santander has long been... read more »

Was Hamilton robbed by last-minute rule changes? Or is Verstappen the worthy Champion of the 2021 Formula 1 World Championship? In both the season and the race itself, the... read more »

Did the title fight get out of control during Formula 1's Saudi Arabian GP? Max Verstappen and Lewis Hamilton came to blows, multiple restarts, aggressive overtakes,... read more »

Despite 4 punctures in Qatar, Alonso managed a podium finish for the first time since 2014. But how did he manage to not burst a tyre despite a risky one stop strategy? And how... read more »

Lewis Hamilton stormed throughout the pack at the Formula 1 Brazilian Grand Prix, despite being disqualified from qualifying and having a grid penalty for Sunday's main... read more »

How did Verstappen win the Mexican Grand Prix by such a huge margin? Following one of the best overtakes of the season, Red Bull were by far the strongest team over the... read more »

Is there anything Mercedes and Hamilton could've done to win at the USGP? Red Bull played a strong strategy card at the Circuit of the Americas to put Verstappen one step... read more »

How did a slight amount of rain have such a huge impact on the Formula 1 Turkish GP? Between Bottas dominating the race, Hamilton's pitstop frustration and intermediate... read more »

What was the decision that meant Lando Norris started first but finished 7th? And how did the same decision provide Lewis Hamilton with his 100th Formula 1 win? In the first... read more »

Guenther Steiner has stressed that both drivers at Haas are equal, in spite of Nikita Mazepin's father's company sponsoring the team. read more »

Gene Haas has revealed that he was open to sponsoring Romain Grosjean’s IndyCar attempt, but pulled out following the Frenchman’s fiery Bahrain Grand Prix crash. Grosjean had... read more »

Gene Haas has revealed he pulled out of sponsoring Romain Grosjean in IndyCar because of the Frenchman's horrific Bahrain Grand Prix crash. read more »

An update to previous reports indicates Haas will not be the new pink panthers of the grid any time soon after all. read more »