Mercedes has announced a multi-year partnership with high-performance computing leader, AMD, who had previously been sponsoring rivals Ferrari. read more »

Hugo Boss will end their sponsorship in Formula 1 in favour of sponsoring Formula E read more »

Pastor Maldonado has insisted that he will remain with Lotus for next season, whether or not the expected Renault takeover of the team happens. Amid rumours of him not being... read more »

McLaren refuses to undervalue itself as it bids to sign a title sponsor for the 2015 season and insists it could survive without one. The Woking outfit lost title sponsor... read more »

Gene Haas has edged closer a technical partnership with Ferrari for his team's Formula 1 debut in 2016, after announcing his company will be sponsoring the Italian team read more »

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual... read more »

At the end of 2013 McLaren not only waved goodbye to Sergio Perez, but also to title sponsor Vodafone. Of the two, the loss of Vodafone and its £45m a year is of greater... read more »

Sole suppliers are nothing new to Formula 1. Pirelli has an exclusive contract to supply identical tyres to all 11 teams. Before that, Bridgestone did the same. It's a... read more »

Pirelli are hoping to remain sole tyre supplier for at least another six years in order to maximise the commercial benefits of the deal, according to motosport director Paul... read more »

Tyre-manufacturers Pirelli confirmed the brand’s intention to remain in Formula One for “8-10 years”. Talking to ESPN, Pirelli Motorsport Director... read more »

Coca-Cola have teamed up with Lotus, sponsoring the team through their "burn" brand for next year's Championship.... read more »

Kamui Kobayashi has strongly hinted that he requires a sponsor to remain in Formula One next season, especially if he is to remain with a top team such as Sauber. The Japanese... read more »

For the past few weeks rumours have been swirling around that American soft drinks giant Coca-Cola is considering sponsoring Formula One. read more »

Coca-Cola, arguably the most recognised brand name in the world, could become McLaren's next title sponsor. It emerged recently that the famous British team's current... read more »

It's a rumour that has been circulating the Formula 1 paddock for a few weeks now, but more evidence has come to light that suggests the worlds biggest drinks company,... read more »

Following last month's tesaer, businesw editor Chris Sylt can now reveal that Coca-Cola is considering sponsoring F1 and if it joins the sport McLaren could be its home. read more »

McLaren's lucrative title sponsorship could be in doubt. The Financial Times reports that Vodafone, the British telecommunications national, "is reviewing" its... read more »