"Everyone wants to find that edge in any way in the sport. When you are dealing with hundredths of milliseconds, you look for any advantage you can to help you go... read more »
15
Formula 1 and the Walt Disney Company have announced a multi-year extension of its broadcast partnership, meaning F1 will continue to be broadcasted on ESPN Networks across the... read more »
1
The sport returned to ESPN in 2018 in what at the time was regarded as a very good deal for the network.No commercial details of the new contract have been released by... read more »
1
For running along the side of the cockpits of the MCL36, and obvious from the on-board cameras, are dynamic digital panels that change to display a range of different sponsor... read more »
1
The multi-year partnership, which has been announced on the eve of Haas's home race in the United States, will commence from the start of next season.As well as an... read more »
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Ex-Formula 1 racer Pedro de la Rosa has joined Aston Martin in an ambassadorial role. De la Rosa contested 104 grands prix from 1999 through 2012, peaking with a runner-up... read more »
5
In an all-new role, Pedro de la Rosa will undertake communications, media, PR, marketing, promotional, commercial and general advisory duties for the Aston Martin F1 operation. read more »
22
Katherine ? My Job in F1 From designing merchandise and licensing products, to Esports, commercial prospects and social assets... no day or project is the same in Graphic... read more »
1
Zhou stepped up from FIA Formula 2 this season to become China's first full-time F1 driver in a move welcomed by the series' bosses, who are hoping to increase its... read more »
2
Pace first, nationality second for McLaren drivers. read more »
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McLaren boss, Zak Brown insists that the ability to win, as opposed to commercial factors, remains the prime factor when it comes to choosing drivers. read more »
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Belgium was one of six grands prix on Formula 1's first world championship in 1950, along with the likes of France and Monaco. All three races are now under threat, their... read more »
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F1 launched its first team budget cap in 2021 after a big push by the FIA and the commercial rights holder to make the series more financially sustainable.Teams were limited to... read more »
1
The street race around the streets of Monte Carlo had long been viewed as F1's jewel in the crown, and a weekend when sponsors were wowed and more eye balls were on the... read more »
3
Formula One would be making a wrong move if it dropped the Monaco Grand Prix, the sport's former commercial supremo Bernie Ecclestone said on Friday. read more »
3
Formula One's commercial rights holders Liberty Media are buying a plot of land in Las Vegas for $240 million to locate the pit and paddock complex for a grand prix next... read more »
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Max Verstappen has won a six-year-long court battle with Dutch online supermarket company Picnic over the use of a lookalike in a commercial. read more »
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Stefano Domenicali has dismissed claims that Formula 1 has put commercial success over morality ahead of the Saudi Arabian Grand Prix. read more »
2
Graeme Lowdon insists money was secondary to Guanyu Zhou's talent when Alfa Romeo explored their driver options. read more »
1
F1 is currently enjoying a surge in interest across the world, aided by the success of the Netflix Drive to Survive series and expansion in markets such as the United States.A... read more »
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As F1 signs a new commercial boss, who has experience working with the likes of Coca-Cola, Stefano Domenicali sends out a clear warning to Netflix, saying that its highly... read more »
1
Ahead of the team's season launch on Tuesday, the Grove-based outfit said that the new deal with Duracell - famous for its copper-top batteries - would include a variety... read more »
3
The Red Bull Formula One team has secured a new title sponsorship worth around $500 million with technology firm Oracle, placing it among the most lucrative commercial deals in... read more »
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Former Ferrari F1 team principal Marco Mattiacci has joined Aston Martin as its global chief and commercial officer. read more »
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Marco Mattiacci, who was Ferrari team principal for seven months in 2014, has joined Aston Martin as Global Chief Brand and Commercial Officer. read more »
