Williams Racing has announced a new licensing partnership with premium cyclewear brand Pedal Mafia, bringing the team's championship-winning heritage from four wheels to two. read more »

Formula 1 has announced what it calls a "multi-year" new deal with fashion retailer Pacsun, which produces clothes primarily for teenagers and young adults.The two... read more »

A Chicago politician has moved to cool rumours of a potential Chicago Grand Prix after Formula 1 registered several trademarks for an event. Trademark applications,... read more »

Katherine ? My Job in F1 From designing merchandise and licensing products, to Esports, commercial prospects and social assets... no day or project is the same in Graphic... read more »

The "long-term strategic partnership" means the British squad will be known as Aston Martin Aramco Cognizant Formula 1 Team from now on.The deal includes sponsorship... read more »

Williams Racing has announced that they have signed an agreement with The Point.1888 which will help the Grove-based outfit build its brand licensing programme. read more »

Formula 1 director of digital and licensing Frank Arthofer is set to step down from his position, as confirmed by the series. read more »

Formula 1 has undergone an overhaul behind the scenes following the decision of Frank Arthofer to step down from his role as director of digital and licensing. read more »

Formula 1 has announced Frank Arthofer will leave his role as the sport's Director of Digital and Licensing after four years in the position. Arthofer assumed the title... read more »

Formula One Management has announced a multi-year, multi-game licensing partnership with games studio Hutch, to create new games for iOS and Android mobile platforms. read more »

Daniel Ricciardo's 'shoey' is under threat with reports that Formula One Licensing has registered a trademark for the "Shoey". read more »

Formula One Licensing has trademarked the word 'Shoey', Daniel Ricciardo's customary celebration following a win. read more »

The F1 Times sits down with massive Petrolhead Motorsport Artist extraordinaire, Nicolas Hunziker. It became more and more apparent that his artwork is only one of his... read more »

Codemasters has secured a multi-year licensing extension to continue developing official Formula 1 games for the PC, PS3, Xbox and other gaming devices. The British based read more »

The MERCEDES GP PETRONAS Formula One Team is pleased to announce a new multi-year partnership with PUMA. With effect from 1 January 2012, the global sport lifestyle brand... read more »

(Ferrari, Italy) Ferrari and Puma today announced a long-term extension to their partnership. The global sport-lifestyle brand will continue to be the official licensing partner read more »

Ferrari has announced a long-term extension to its commercial connection with Puma. The sport-lifestyle brand will continue to be the official licensing partner for the... read more »

The FIA's new licensing scheme for team personnel will come into force from the opening F1 race of the season. read more »

The beleagured Bahrain GP will not have to pay its licensing fee, despite the race being cancelled. read more »

Bernie Ecclestone will not charge the Bahrain authorities the $40 million licensing fee which is strictly still payable despite the cancellation of the Bahrain Grand Prix read more »

Team Lotus have expressed their delight after a British High Court judge dismissed an application for an immediate summary judgment on part of a licensing dispute... read more »

The licensing battle between Proton and Lotus Racing over the rights to the Lotus named was in part caused by a disagreement over t-shirts... read more »