After the FIA recently confirmed that Johnny Herbert will no longer serve as a steward in Formula One, the three-time Grand Prix winner has been announced as a global brand... read more »

Red Bull junior Arvid Lindblad and former Red Bull driver and ambassador David Coulthard took Red Bull's historic F1 cars to the streets of Houston in front of 50,000 fans. read more »

Ferrari's Lewis Hamilton has been named as Lululemon's latest global ambassador marking a gender shift for the athleisure brand and F1. The post Ferrari's Lewis... read more »

Williams ambassador Jenson Button has already noticed a significant amount of changes to this year's Williams Formula 1 car ahead of the new season. The post Jenson... read more »

Williams Racing has confirm that F1 World Champion Jenson Button and Jamie Chadwick will continue as ambassadors for the team for the 2025 season, with 1997 Drivers'... read more »

Williams has signed 1997 Formula 1 champion Jacques Villeneuve as an ambassador for the 2025 season.Villeneuve, who remains the most recent driver to win a title for Williams,... read more »

Dropped by the FIA due to fears over his media work being "incompatible" with his role as an F1 race steward, Johnny Herbert has joined Lola Cars as a global brand... read more »

Johnny Herbert has been announced as a Global Brand Ambassador for Lola Cars, just one day after being dropped as a Formula 1 race steward by the FIA. The post Johnny Herbert... read more »

We're delighted to welcome Arm to the team, who join as our Official AI Compute Platform Partner. United by our shared goals to accelerate innovation and advance equity to... read more »

Red Bull ambassador and 13-time Grand Prix winner David Coulthard has declared that the Kyalami circuit in South Africa is ready to return to the Formula 1 calendar. The post... read more »

Aston Martin Ambassador Pedro de la Rosa has hailed the signing of Adrian Newey as Managing Technical Partner as a “gamechanger” for the Formula 1 team. Newey, 65, was unveiled... read more »

After more than 30 years in Formula 1, winning an unprecedented 25 Driver’s and Constructor’s titles combined with Williams, McLaren and Red Bull, legendary designer Adrian... read more »

Heineken representative Bram Westenbrink has revealed the reason why the Dutch beer company has chosen three-time world champion Max Verstappen as its ambassador. read more »

Lewis Hamilton has shared his excitement after the seven-time F1 champion became an official brand ambassador for Dior. read more »

Aston Martin ambassador Pedro de la Rosa has claimed Lance Stroll has “unreal” talent in Formula 1 and considers it a “matter of time” until that potential is realised. Stroll... read more »

F1 is back in China for the first time since 2019, Zhou Guanyu is ready to make history in front of his home fans and it's the first F1 Sprint weekend of the season. Could... read more »

Fernando Alonso is 'here to stay' in Formula 1 with Aston Martin. What made the double World Champion decide to continue racing with his current team? Aston Martin... read more »

Having left the Haas F1 team ahead of the start of the new season, Gunther Steiner has joined the Miami Grand Prix organisation, becoming the ambassador of the Florida-based F1... read more »

Former Haas Team Principal Guenther Steiner has been named an ambassador for the upcoming 2024 Formula 1 Miami Grand Prix. Steiner had been in charge at Haas since its... read more »

Steiner served as Haas team chief from its inception in 2016 until last winter, when his contract wasn't renewed after the struggling outfit finished last in the 2023... read more »

Doriane Pin has been described as an "exceptional talent" by Aston Martin driver ambassador Jessica Hawkins following her dominant performances at the F1 Academy... read more »

Was Oliver Bearman's F1 debut the best ever? Max Verstappen claimed his ninth win in a row – so would he really ever consider leaving such a dominant team? How has Sergio... read more »

Aston Martin Driver Ambassador Jessica Hawkins became the first woman to drive a current generation ground effect Formula 1 car during a demonstration run of the AMR22 at the... read more »

Ahead of International Women’s Day, Aston Martin Aramco delivers the team’s first ever demo run in Saudi Arabia with driver ambassador Jessica Hawkins, to inspire the next... read more »

Ferrari Brand Ambassador Marc Gene has revealed that the “sensations are very different” with the team’s 2024 Formula 1 car compared to this time last year. After recovering to... read more »