PMI famously enjoyed title sponsorship with Ferrari through its Marlboro brand from 1997 until a clampdown on tobacco sponsorship in the late 2000s.But after PMI launched its... read more »

Mission Winnow branding will not feature on Ferrari's Formula 1 cars across the coming months. Long-term Ferrari partner Philip Morris International launched a new... read more »

Honda will be using a new power unit branding, featuring the Honda e:TECHNOLOGY logo as from this weekend's French Grand Prix. read more »

W12's new TeamViewer branding brought to life - through the lifeAR App  read more »

Bernie Ecclestone has derided the new proposed sprint qualifying format in Formula 1, branding it "complete nonsense". read more »

Sebastian Vettel has hit out at the Imola stewards, branding the delay in imposing a time penalty for a pre-race misdemeanour "unprofessional". read more »

The blue, white and gold branding of Rothmans had become a motorsport staple of the 1980s and '90s, having emblazoned Porsche's 956 prototypes, the Prodrive-run... read more »

Ferrari revealed the SF21 in an online launch on Wednesday ahead of the car's on-track debut in a shakedown tomorrow at the Bahrain International Circuit.As well as... read more »

Ferrari drivers Charles Leclerc and Carlos Sainz have revealed the green branding on the new SF21 car was a last-minute addition to the livery. read more »

Following a launch event at the end of February featuring drivers Charles Leclerc and Carlos Sainz Jr, Ferrari has become the final team to present its livery for the new... read more »

Alpine has launched the A521, the first Formula 1 car ever to run under the branding of the French manufacturer. read more »

The Mercedes Formula 1 team has teased fans with a glimpse of what could be its 2021 livery, which will adorn the W12. The reigning champions have been teasing fans on social... read more »

Ferrari have renewed their partnership with Radiobook, and it will involve increased branding on the SF21. read more »

Aston Martin has confirmed it has signed a new partnership agreement with BWT - which will include 'subtle accents' of pink branding. read more »

McLaren will not have any branding or logos from their new engine supplier Mercedes-Benz on their cars or race suits during 2021. read more »

McLaren say they are keeping the "focus on ourselves" and no Mercedes branding will appear on their new car or team kit for the 2021 season. read more »

Daniel Ricciardo has revealed his new helmet design for the 2021 Formula 1 season, taking on a new livery scheme for a third consecutive year. Since his departure from Red Bull... read more »

Formula 1 has decided to drop the rainbow branding that last year adorned its #WeRaceAsOne initiative as it focuses on core issues away from the Covid-19 pandemic. read more »

Formula 1 has confirmed it will drop the rainbow branding from its We Race As One campaign after updating its objectives for the initiative in 2021 read more »

Ferrari could bring Philip Morris International's Mission Winnow branding back to their cars in 2021, according to a spokesperson. read more »

AMG branding is expected to feature more prominently on Mercedes' Formula One cars next year after parent company Daimler laid out its plans for its future commitment to... read more »

The Mercedes Formula 1 Team is set for increased AMG branding next season as part of Daimler’s new global strategy. Mercedes remains committed to going electric with a new... read more »

Alfa Romeo's branding of Sauber Motorsport is set to continue in Formula 1, according to Frederic Vasseur, with a new Ferrari deal imminent. Sauber has competed in Formula... read more »

Mercedes’ Valtteri Bottas believes the black overalls his team have introduced for the 2020 Formula 1 season are to blame for a massive 3kg weight loss he experienced during... read more »

McLaren has confirmed a new multi-year partnership with Gulf, with branding to appear on the squad's MCL35 from this weekend's Formula 1 British Grand Prix. McLaren... read more »