Ferrari has announced a long-term extension to its commercial connection with Puma. The sport-lifestyle brand will continue to be the official licensing partner for the... read more »
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Renault says its partnership with Group Lotus, which includes title sponsorship, is more solid then ever - despite rival Team Lotus being allowed to keep its name. read more »
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Scuderia Toro Rosso has signed a sponsorship agreement with Falcon Private Bank which starts as from this weekend’s Spanish Grand Prix at the Catalunya Circuit, Barcelona. The... read more »
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If his sponsors do not swiftly cough up what they have promised, F1 2011 rookie Jrme d Ambrosio could find himself replaced at Virgin Racing by Robert Wickens, it appears... read more »
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Alex Waters says it is 'probably good' that a sponsorship deal between McLaren and Libya fell through read more »
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Base Batteries and Hispania Racing, the only Spanish team competing in Formula One, have reached an agreement by which the Indian battery giant will become read more »
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Spanish F1 team Hispania has signed a three year sponsorship deal with the Indian owned battery manufacturer Base. read more »
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McLaren has been forced to defend itself after it emerged that it tentatively explored the possibilty of a sponsorship tie-up with Colonel Gaddafi's blood-stained Libyan... read more »
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Tony Fernandes admits that the ongoing naming dispute with Group Lotus has likely done Team Lotus few favours on the sponsorship front - but 'we won't give in',... read more »
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Toro Rosso has announced a one-race sponsorship for this weekend, linking up with Malaysian hypermarket company Giant, which is close to reaching its 70th birthday. read more »
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Lotus-Renault team owner Gerard Lopez believes Vitaly Petrov's podium finish at last weekends Australian Grand Prix will attract more sponsorship not only to the team, read more »
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Renault team boss Gerard Lopez is confident Vitaly Petrov's success on track this season will open up more sponsorship opportunities read more »
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Sauber has announced a new sponsorship deal with IT giant NEC Mexico ahead of this weekend’s Australian Grand Prix, in which Sergio Pérez will become the North American... read more »
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The Belgium Grand Prix received a boost on Thurdsday after announcing a multi-year title sponsorship deal with oil giant Shell. The petroleum company has been involved read more »
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Shell has signed a multi-year agreement as title sponsor of the Belgian Grand Prix at Spa-Francorchamps. The title sponsorship of the Belgian race is part of an extended... read more »
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The Force India Formula One Team is pleased to announce a key new recruitment as part of its long-term business strategy. The team is delighted to welcome Sadie Wigglesworth as... read more »
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Marussia Virgin Racing has announced that it is hoping to make headlines with CNBC this season, with the Sheffield-based team having signed a sponsorship deal with the... read more »
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Williams has announced an extension to its long-standing partnership with watch maker Oris, eight years after the two companies first agreed terms. After beginning its... read more »
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Red Bull Racing will continue to benefit from the services of Platform Computing in 2011, with the Milton-Keynes based squad extending its sponsorship deal with the specialist... read more »
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Red Bull Racing has confirmed an extension to its sponsorship deal with FXDD, an online foreign exchange company. After joining the team prior to the season-opening Bahrain... read more »
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Champion team Red Bull Racing has announced that it is renewed its sponsorship deal with Singha Beer ahead of its title-defending season, which begins in Australia in just over... read more »
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Singapore Telecommunications, or Singtel as it is more commonly known, has secured a further two years as the title sponsor of the Singapore GP. The fourth read more »
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It has been confirmed by Formula One Management (FOM) that Singapore Telecommunications Limited (SingTel) has renewed its title sponsorship agreement for the Singapore Grand... read more »
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Red Bull Racing have confirmed they have agreed a two-year sponsorship deal with Nissan's luxury car brand Infiniti... read more »
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If Williams won't be using the funds raised by the forthcoming floatation, what will it use the money for? read more »