McLaren managing director Jonathan Neale suggests that Lewis Hamilton might like to consider the F1 sponsorship commitments side of things from his team's perspective, too... read more »

If he continues to fulfil his sponsorship commitments as they are at present, troubled former F1 World Champion Lewis Hamilton warns McLaren-Mercedes that he is in real danger... read more »

Lewis Hamilton's has finally taken a breather after a number of sponsorship and media commitments kept him too busy for his liking... read more »

PRISM only represents a tiny fraction of WPP's total £9.3bn revenue but, according to the accounts, it depends on its parent. read more »

Health groups attack Ferrari's decision to extend its sponsorship agreement with Philip Morris and its Marlboro brand read more »

Ferrari may not use the Malboro logo, however, there are questions as to whether their new deal breaches EU laws that prohibit tobacco sponsorship... read more »

The Virgin Racing cars of Timo Glock and Jérôme d’Ambrosio will be carrying Cars 2 branding for this weekend’s British Grand Prix at... read more »

Red Bull may be considering using the money it is set to save by pulling the plug on its NASCAR Sprint Cup team to increase its sponsorship of F1 in the United States. read more »

Ferrari have extended their sponsorship deal with tobacco company Philip Morris with the latter reportedly coughing up $480m for the three years... read more »

PMI, the parent company of the Marlboro cigarettes brand, have extended their deal with Ferrari for a further 3 years despite their logos not being read more »

Philip Morris International believed to be paying nearly $500m for three-year 'sponsorship' extension with Prancing Horse. read more »

(Team Lotus) Team Lotus has today confirmed that GE, a leading global technology and infrastructure company, has joined the Anglo-Malaysian team as a Premium Partner.... read more »

Team Lotus has announced a major new sponsorship deal and technology partnership with General Electric read more »

Ferrari has announced a long-term extension to its commercial connection with Puma. The sport-lifestyle brand will continue to be the official licensing partner for the... read more »

Renault says its partnership with Group Lotus, which includes title sponsorship, is more solid then ever - despite rival Team Lotus being allowed to keep its name. read more »

Scuderia Toro Rosso has signed a sponsorship agreement with Falcon Private Bank which starts as from this weekend’s Spanish Grand Prix at the Catalunya Circuit, Barcelona. The... read more »

If his sponsors do not swiftly cough up what they have promised, F1 2011 rookie Jrme d Ambrosio could find himself replaced at Virgin Racing by Robert Wickens, it appears... read more »

Alex Waters says it is 'probably good' that a sponsorship deal between McLaren and Libya fell through read more »

Base Batteries and Hispania Racing, the only Spanish team competing in Formula One, have reached an agreement by which the Indian battery giant will become read more »

Spanish F1 team Hispania has signed a three year sponsorship deal with the Indian owned battery manufacturer Base. read more »

McLaren has been forced to defend itself after it emerged that it tentatively explored the possibilty of a sponsorship tie-up with Colonel Gaddafi's blood-stained Libyan... read more »

Tony Fernandes admits that the ongoing naming dispute with Group Lotus has likely done Team Lotus few favours on the sponsorship front - but 'we won't give in',... read more »

Toro Rosso has announced a one-race sponsorship for this weekend, linking up with Malaysian hypermarket company Giant, which is close to reaching its 70th birthday.  read more »

Lotus-Renault team owner Gerard Lopez believes Vitaly Petrov's podium finish at last weekends Australian Grand Prix will attract more sponsorship not only to the team, read more »

Renault team boss Gerard Lopez is confident Vitaly Petrov's success on track this season will open up more sponsorship opportunities read more »