The Indian Grand Prix has announced a naming rights deal with Bharti Airtel, with the telecoms company dropping its cricket sponsorship in favour of Formula One. read more »

The Indian Grand Prix has secured itself a title sponsor in the form of Bharti Airtel - India's largest and the world's fifth largest telecommunications... read more »

The second South Korean Grand Prix will be sponsored by insurance firm Allianz, it has been announced by the race organisers. Allianz is well known for read more »

As F1 comes to terms with the news that the sport will not be shown entirely on free-to-air TV, Pirelli say they have concerns about the Sky deal... read more »

Virgin's sporting director Graeme Lowdon has voiced concerns as to the impact the new F1 TV deal for the UK could have on attracting sponsorship... read more »

The Sauber F1 Team has announced that it terminates the partnership with the Money Service Group with immediate effect. The Austrian company reportedly did not fulfill its... read more »

The Sauber team have confirmed that they have terminated their sponsorship agreement with the Money Service Group (MSG) following news that the companies founder has read more »

Sauber has ended its sponsorship deal with the Money Service Group after reports that its founder was under arrest for commercial fraud. read more »

Sauber has announced that it has terminated its sponsorship agreement with Money Service Group (MSG) with immediate effect, with the company believed to be in liquidation after... read more »

Jul.26 (GMM) Red Bull is set to expand its motoring foray beyond the championship winning formula one team. Autocar reports that the Austrian energy drink company will use... read more »

The Red Bull RB7 cars will both be adorned with the logo's of the German supermarket and hypermarket chain Kaufland. The logo will feature on the read more »

Championship leaders Red Bull Racing have announced a one-off sponsorship agreement with hypermarket chain Kaufland for this weekend’s German Grand Prix. read more »

McLaren managing director Jonathan Neale suggests that Lewis Hamilton might like to consider the F1 sponsorship commitments side of things from his team's perspective, too... read more »

If he continues to fulfil his sponsorship commitments as they are at present, troubled former F1 World Champion Lewis Hamilton warns McLaren-Mercedes that he is in real danger... read more »

Lewis Hamilton's has finally taken a breather after a number of sponsorship and media commitments kept him too busy for his liking... read more »

PRISM only represents a tiny fraction of WPP's total £9.3bn revenue but, according to the accounts, it depends on its parent. read more »

Health groups attack Ferrari's decision to extend its sponsorship agreement with Philip Morris and its Marlboro brand read more »

Ferrari may not use the Malboro logo, however, there are questions as to whether their new deal breaches EU laws that prohibit tobacco sponsorship... read more »

The Virgin Racing cars of Timo Glock and Jérôme d’Ambrosio will be carrying Cars 2 branding for this weekend’s British Grand Prix at... read more »

Red Bull may be considering using the money it is set to save by pulling the plug on its NASCAR Sprint Cup team to increase its sponsorship of F1 in the United States. read more »

Ferrari have extended their sponsorship deal with tobacco company Philip Morris with the latter reportedly coughing up $480m for the three years... read more »

PMI, the parent company of the Marlboro cigarettes brand, have extended their deal with Ferrari for a further 3 years despite their logos not being read more »

Philip Morris International believed to be paying nearly $500m for three-year 'sponsorship' extension with Prancing Horse. read more »

(Team Lotus) Team Lotus has today confirmed that GE, a leading global technology and infrastructure company, has joined the Anglo-Malaysian team as a Premium Partner.... read more »

Team Lotus has announced a major new sponsorship deal and technology partnership with General Electric read more »