Williams Formula 1 boss James Vowles has denied that sponsor deals with Argentinian companies had a role in the choice to promote Franco Colapinto mid-season. The Grove-based... read more »
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Lowe is the founder and CEO of the carbon-neutral synthetic fuel concern, whose early investors include 1996 world champion Damon Hill. Sauber uses Shell fuel and lubricants... read more »
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DHL is one of several sponsors that were first signed up in the days of former F1 boss Bernie Ecclestone, and which have continued through the Liberty Media era.Ecclestone... read more »
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Last year the team had Stake backing for the first time and the sponsor was even integrated into the full name of the outfit, then called Alfa Romeo.However, in countries where... read more »
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Aston Martin has secured a long-term extension of their partnership with Aramco, one of the world's leading integrated energy and chemicals companies, the British F1 squad... read more »
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Max Verstappen wasn't the only one setting records in F1 this season.The series went through an important milestone in 2023 as it surpassed 300 corporate sponsors for this... read more »
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As is well documented by now, Liberty Media has driven large worldwide growth of F1, with Netflix series Drive to Survive seen as the catalyst to its international... read more »
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Red Bull Technology Ltd, which oversees Red Bull’s Formula 1 operation, has reported increased turnover and profits over the course of its domination of the 2022 season. Red... read more »
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The FIA and Formula One Management are currently evaluating which of the two tyre giants should be handed the official F1 tender contract from 2025. Both Pirelli and... read more »
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Endorsements, sponsorships, and advertising are a vital part of Formula 1. Not only does it keep many teams financially afloat, but it allows companies to try and develop their... read more »
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The latest updates to Twitter have caused some of the most well-known people and companies on the website to lose their verified blue ticks. read more »
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Relative to the size of the actual logos of the car, the deal received a lot of media coverage thanks to the familiarity of the brand across motorsport, and the perceived... read more »
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Red Bull Powertrains and Ford are to partner on the development of the next-gen hybrid power unit, the companies revealed in New York at the racing team's 2023 launch. The... read more »
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Former McLaren team principal Seidl has replaced Fred Vasseur, who has left to replace Mattia Binotto at Ferrari.Seidl has come in solely as CEO in order to focus on the bigger... read more »
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Ahead of the 2023 F1 season, Scuderia AlphaTauri has announced a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. read more »
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AlphaTauri has announced a multi-year partnership with former Alfa Romeo title sponsor PKN ORLEN, one of the largest oil and gas companies in Central Europe. read more »
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Streaming service giant Netflix is pursuing a deal to acquire Formula 1 broadcasting rights in the United States, according to a report. BusinessInsder.com states that Netflix... read more »
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Rival TV and streaming companies, reported to include Netflix, are queuing up to show F1 live in the US. read more »
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After months of speculation that point to the companies joining F1, a short statement issued after a board meeting on Thursday formally laid out the road map for its... read more »
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Alfa Romeo F1 Team has announced that it has extended its long-term partnership with Singha Corporation for a fourth consecutive year, as the two companies announce a deal for... read more »
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There has been a boom in involvement of crypto sponsors in F1 over recent years, with the vast majority of the grid now sponsored by digital currency companies.Most recently,... read more »
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Mercedes team principal Toto Wolff has responded to criticism over F1's new deals with cryptocurrency companies. read more »
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F1 enjoyed a small increase in its global TV audience last year, aided by increased interest through the Netflix Drive to Survive series and a compelling title fight between... read more »
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Mercedes' Lewis Hamilton has called on people to apply pressure to social media companies in order to introduce reform that stops online abuse. Williams' Nicholas... read more »
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Oracle, one of the world's largest cloud technology companies, has been announced as Red Bull's title sponsor. read more »