McLaren's Zak Brown appears to take a swipe at the sport's powers-that-be for their shortcomings on the sponsor front. read more »

Lewis Hamilton and Valtteri Bottas recently filmed a new advert for sponsors Petronas, here is a little behind the scenes look at what went on with them. read more »

Sauber's Formula 1 partnership with Alfa Romeo has made it "much more attractive" to sponsors and staff, according to team principal Frederic Vasseur read more »

Team Principal Frederic Vasseur says Sauber are a more desirable team for sponsors now they are in partnership with Alfa Romeo. read more »

Confirming that 2017 revenue was down by around 5% on 2016, Chase Carey cites a reduction in the hosting fee for the Brazilian Grand Prix and the loss of a couple of sponsors... read more »

Deputy team principal Claire Williams has said McLaren face a "fight on their hands" if they attempt to poach sponsors away from the Grove-based team. read more »

In the run up to today's launch, Sauber has announced three new sponsorship deals. read more »

McLaren executive director Zak Brown says his team is on course to add more sponsors to its new-look car before the start of the new Formula 1 season read more »

The Formula 1 teams have reportedly agreed to make a few minor changes to the bodywork of the cars for 2019, meaning there is more space for sponsors' logos. read more »

One of the agreements reached at this week's meeting of the Strategy Group appears to encapsulate much of what is wrong with Formula One at present. read more »

Aston Martin will sponsor Red Bull Racing in 2018 but Christian Horner feels more needs to be done to improve the on-track action in Formula 1 to attract more new sponsors to... read more »

Ahead of what they believe will be a much improved season for the team, McLaren are poised to announce several "leaders, captains of industry, great sectors" as new... read more »

McLaren boss Zak Brown has conceded that their former engine suppliers Honda did stop the team from attracting new sponsorship deals. read more »

Alfa Romeo are back in Formula 1 after a 30-year absence as Sauber confirmed the iconic brand as their new title sponsors from next season. read more »

Sauber have announced that Alfa Romeo will return to Formula 1 for the first time in 30 years and become their title sponsors from next season onward. read more »

McLaren executive Zak Brown has said the team have signed with "two sponsors" for the 2018 season, with one of them reportedly being Petrobas. read more »

As Chase Carey talks of attracting new sponsors to F1, long-term sponsor Hugo Boss dumps F1 for Formula E. read more »

Daniil Kvyat will return to the cockpit of his STR11 for the United States Grand Prix; that's according to his sponsors. read more »

Red Bull have confirmed that Aston Martin will be the team's title sponsors in 2018. read more »

"When you look at the last three years it’s been a proper disaster for us in terms of credibility and getting new sponsors." read more »

"It would have been nice to announce it before the summer break as you always want more time to prepare to get sponsors but we don’t plan on using it as an excuse." read more »

Felipe Massa feels Williams need to show that they want him for what he can "contribute" on the race track, not just as a mentor to Lance Stroll or to suit the sponsors. read more »

Force India are "very close" to signing a new deal with Sergio Perez, they just need to iron out a few details with his sponsors. read more »

Formula 1 boss Chase Carey has spoken about the difficulties in trying to keep both fans and sponsors happy when viewing the sport. read more »

Force India owner Vijay Mallya says there is "no specific timeline" for the team's rebrand as they ponder name options to make the team more attractive to sponsors. read more »