Team principal Otmar Szafnauer believes that the Aston Martin name rather than Sebastian Vettel is the biggest appeal for sponsors. read more »

Red Bull owner Dietrich Mateschitz said performance was the only deciding factor behind hiring Sergio Perez for 2021. read more »

Claire Williams has said the Williams family would have been "OK" to continue if it wasn't for the loss of their title sponsors and the Covid-19 pandemic. read more »

McLaren are seeking to boost their total of 41 team sponsors by attracting more from the Asia region. read more »

Former Formula 1 team boss turned pundit Eddie Jordan has claimed Ineos, a sponsor of the Mercedes F1 Team, is looking to take a majority stake in the outfit. Ineos is a... read more »

According to the rumour mill, Sergio Perez's sponsors are trying to stop the Mexican losing his seat to Sebastian Vettel in 2021. read more »

Sergio Perez has hit out at "bull****" and "disrespectful" reports that he visited sponsors when he returned to Mexico after the Hungarian GP. read more »

McLaren could be on the verge of announcing a new deal with one of its original sponsors. read more »

Formula 1 teams are well-known for marketing and exploiting every possible opportunity when it comes to merchandise. T-shirts and caps are the most prominent items from... read more »

ROKiT has said they remain “fully committed” to their other motorsport partnerships following their split as title sponsors of Williams. A title sponsorship that was supposed... read more »

Williams is set to unveil a new livery before the start of the 2020 Formula 1 season after splitting from title sponsors ROKiT. read more »

Claire Williams has said the team "met all contractual obligations" with ROKiT but would not go into detail about why they have split from their title sponsors. read more »

Formula 1 sponsors come and go, but which companies have spent the most to be a part of the sport? Formula Money provided GPFans with the numbers behind F1. read more »

With no races taking place and sponsors withdrawing their money, Louis Deletraz fears it could take motor sport a long time to recover. read more »

Racing Point team principal, Otmar Szafnauer, has said that ex-title sponsors SportPesa left due to "some difficulties in their home market". read more »

BWT are the new title sponsors of the Racing Point F1 Team for the 2020 Formula 1 season, replacing SportPesa. read more »

In proclaiming its viewer numbers for 2019, F1 is somewhat disingenuous, dropping the "industry standard" measurement in favour of a system that puts the sport in a... read more »

Claire Williams is unconcerned over Williams' 2020 racing budget despite the departure of a number of high profile sponsors on the back of a poor 2019 season. read more »

Despite losing sponsors for the second successive season, Claire Williams insists that the legendary Grove outfit has no concerns over its racing budget for 2020. read more »

Sponsor of Canadian Nicholas Latifi, the Royal Bank of Canada have joined Williams for the season, adding their names to the growing portfolio of sponsors the driver has... read more »

McLaren has lured one of Williams's long-time sponsors away, after signing a multi-year technical partnership with Unilever from the start of the 2020 Formula 1 season read more »

Williams has confirmed their partnership with major sponsors Unilever has come to an end, who are now sponsors of McLaren. read more »

Williams appear to have lost another major sponsor in Rexona, according to Polish sports outlet Sportowe Fakty. The Grove-based team, who have recently sold a majority equity... read more »

Formula 1 CEO Chase Carey admits selling major sponsorship deals has been harder than expected, but insists there has been increased interest from potential partners in 2019 read more »

Despite the fact that since taking control of the sport in early 2017 no significant series sponsors have been added to F1's portfolio, Chase Carey remains confident. read more »