Petronas has backed Mercedes as title sponsor throughout the turbo hybrid era, having originally joined forces in 2010. It has helped it secure a total of 15 drivers' and... read more »

McLaren has unveiled a tweaked livery for the next Formula 1 rounds in Singapore and Japan, as part of its existing collaboration with sponsor OKX. The scheme will be run on... read more »

Max Verstappen's personal sponsor Dutch supermarket chain Jumbo, has seen it's CEO and owner Frits van Eerd have their house raided following reported major scandal. read more »

Sponsors – a key part of the team. In the latest episode of INSIDER, join Aston Martin F1 Partner Executive Xenia Hughes at the 2022 Italian Grand Prix to explore the world of... read more »

The McLaren Formula 1 team has signed a new sponsor in the form of Whiskey brand Jack Daniel’s, which will become an official partner for the 2023 season. The alcohol brand,... read more »

There are plenty of activities to keep an F1 driver busy through a race weekend, and a big part of that comes from the communications & marketing teams! We organise the... read more »

Alfa Romeo has announced that it will end its partnership with Sauber "within the end of 2023". The Italian manufacturer joined forces with Sauber in 2018 as a title... read more »

Just hours after German car manufacturer Audi confirmed its plans to enter F1 as an engine manufacturer from 2026, with a likely buy-in of Sauber, Alfa Romeo announced its... read more »

Guenther Steiner has revealed that Haas is in "very good talks" with potential partners including a prospective new title sponsor. read more »

Sponsorship controversies appear to be something of a sore point for Guenther Steiner. read more »

Rich Energy became the title sponsor of Haas ahead of the 2019 season, only for the agreement to end midway through the year after the energy drink company owner, William... read more »

Zhou stepped up from FIA Formula 2 this season to become China's first full-time F1 driver in a move welcomed by the series' bosses, who are hoping to increase its... read more »

Saudi Arabia's Aramco organisation already has Aston Martin links as title sponsor of their Formula 1 team. read more »

McLaren has announced an innovative strategic partnership with a region in Saudi Arabia which has become the title sponsor of the Formula E and Extreme E teams. read more »

The Japanese manufacturer, which owns the Suzuka circuit where the race takes place, turned its back on grand prix racing because it felt it could not carry on amid the... read more »

Singapore Airlines (SIA) will continue as title sponsor of the Singapore Grand Prix for three more years, starting with this year's race. read more »

In collaboration with team sponsor FTX, the cryptocurrency exchange, a range of digital collectibles have been released for the Miami weekend.These include special designs from... read more »

W Series announce that Hard Rock International will be its title sponsor for the season's first double header at supported Miami Formula One Grand Prix weekend. read more »

The Italian brand has had a presence in the sport as a sponsor of Sauber since 2018, and from 2019 the team has been fully named after it. And yet, in essence, the arrangement... read more »

Ferrari has enjoyed a relationship with tobacco giant Philip Morris dating back to the 1980s, with PMI brand Marlboro serving as the team's title sponsor from 1997 until... read more »

Guenther Steiner is adamant Haas won't fall into a sponsorship "trap" and say just yes to the next one that comes along. read more »

Haas will not allow the Uralkali fallout to force the team into finding a "quick fix" replacement for a Formula 1 title sponsor, insists team principal Gunther Steiner. read more »

The Haas Formula 1 team is not hurrying to sign a deal with a new major sponsor, according to its Team Principal Guenther Steiner. In the middle of pre-season testing earlier... read more »

Autosport revealed last week that Haas had rejected a request from its former title sponsor, Uralkali, for repayment of funds after its contract was terminated in the wake of... read more »

Haas team principal Guenther Steiner has revealed the fallout following the axing of Uralkali as primary sponsor and its subsequent demands for a refund is now in 'the... read more »