The Mercedes Formula 1 team has announced a new partnership with Pepsico, which brings together Gatorade, Sting, and Doritos on board as a global sponsor. For Mercedes, it... read more »

Mercedes Formula 1 team has confirmed that George Kurtz, CEO of major sponsor CrowdStrike, has become co-owner after acquiring a 15 percent minority stake from Toto Wolff. The... read more »

CrowdStrike's George Kurtz has acquired 15% of Toto Wolff's holding company, representing 5% of shares in the Mercedes F1 team.Kurtz, the CEO and founder of... read more »

Racing Bulls will sport a striking "holographic-inspired" livery developed in conjunction with title-sponsor Cash App at F1 Las Vegas GP. The post Racing Bulls... read more »

Sauber will commemorate the team's association with sponsor Stake with a special livery at this weekend's F1 Las Vegas Grand Prix. The post Sauber honours departing... read more »

All 10 Formula 1 teams have agreed a multi-year deal to continue to sponsor an F1 Academy livery and driver in the all-female series. read more »

Pirelli will be the title sponsor of the British and Italian grands prix next season, the two historic races that have featured on the F1 world championship schedule the most... read more »

The Racing Bulls F1 squad will contest this weekend's United States Grand Prix with a one-off tortoise livery.At the Anglo-Italian team, Isack Hadjar and Liam Lawson will... read more »

Today's F1 news round-up sees Max Verstappen opening up on his title chances while a Mercedes sponsor faces criticism. read more »

Petronas CEO Tengku Muhammad Taufik has apologised after participating in champagne spraying during the F1 Singapore GP podium ceremony. The post Mercedes sponsor CEO... read more »

McLaren Racing has announced Mastercard as the Formula 1 team's Official Naming Partner, becoming its title sponsor from 2026. The post Mastercard to become McLaren F1... read more »

From next season McLaren will race as McLaren Mastercard Formula 1 Team. read more »

Sauber F1 team have released an official statement regarding the death of Kick streamer Jean Pormanove. read more »

Streaming platform Kick - who sponsor F1 team Sauber - are coming under immense scrutiny for the sudden death of streamer Jean Pormanove, who died aged 46. read more »

Building on their collaboration over the past eight-seasons, Formula E has announced a contract extension with ABB which will help promote the technology leader's... read more »

Video: Someone get Whittaker’s to sponsor this man NOW ? #F1 #VCARB read more »

The Audi Formula 1 Team has signed fintech giant Revolut as its title sponsor for when the German marque makes its championship debut in 2026. Revolut, a British-based online... read more »

Audi and Revolut join forces as Revolut become the title partner of the team from the 2026 season onward. read more »

Audi has unveiled multinational neobank firm Revolut as its title sponsor ahead of its maiden F1 season next year. The post Audi unveils major title sponsor ahead of maiden F1... read more »

Audi announces new title sponsor ahead of F1 arrival in 2026. read more »

The arrival of Carlos Sainz at Williams provided far more than just a Formula 1 sporting boost, according to sporting director Sven Smeets.The Spaniard's move to the team... read more »

Leading up to its imminent debut on the 2026 F1 grid, Audi is understood to have agreed on a sponsorship deal with Adidas. The post Audi reportedly pens deal with Mercedes... read more »

Cadillac F1 and clothing brand Tommy Hilfiger have joined forces in the new team's first major sponsorship deal. read more »

Cadillac has announced a multi-year partnership with Tommy Hilfiger. read more »

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy... read more »