Mercedes has been keen to work with adidas for some time and finally a 15-year flirtation has resulted in the German brands uniting ahead of the 2025 Formula 1 season.Alongside... read more »

Red Bull senior advisor Helmut Marko branded Isack Hadjar's tearful exit from the Formula 1 Australian Grand Prix as "embarrassing." The post Helmut Marko brands... read more »

Tell us how you really feel Helmut... read more »

Ahead of the upcoming season, Racing Bulls have announced their new partnership with ExxonMobil as it becomes the fuels and lubricants partner to VCARB in a new sponsorship... read more »

Jack Doohan is a former Red Bull junior. read more »

Lewis Hamilton will make his Ferrari debut at next weekend's Australian Grand Prix. read more »

Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH.In October 2024 Liberty... read more »

Sauber boss Mattia Binotto has described Audi's impending expansion into F1 as the "most ambitious, challenging and greatest" venture across the entire series.... read more »

McLaren has linked up with lottery operator Allwyn which will become a new partner to its Formula 1 team, esports outfit, and F1 academy in 2025.F1 announced its own... read more »

Formula 1 sponsorships are a powerful way for brands to gain global exposure, connect with diverse audiences, and achieve measurable marketing goals. Here’s what you need to... read more »

Ahead of the upcoming season, Alpine has partnered with Castore, one of the leading performance sportswear brands and global suppliers of sports apparel. read more »

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH.Replacing Rolex, TAG Heuer becomes the championship's official... read more »

Eddie Jordan says the idea to extend scoring points outside the top 10 is 'absolute nonsense'... read more »

Fernando Alonso was far from impressed with his Aston Martin... read more »

Mercedes Formula 1 boss Toto Wolff has hit out at conspiracy theorist "idiots" posting on social media about the team deliberately sabotaging Lewis Hamilton. The post... read more »

George Russell has expressed the Mercedes car in 2024 has provided the "most inconsistent" performance that the team has encountered in F1 The post George Russell... read more »

Red Bull's front bib device raised eyebrows in the Formula 1 United States Grand Prix paddock, especially from Mercedes boss Toto Wolff, who branded it... read more »

Paddock confidential reporting from Austin, by Stewart Bell read more »

On the surface, Orion180 teaming up with Haas is an obvious fit: two American brands looking to work together in a country where Formula 1 has never been bigger - but the... read more »

Max Verstappen has branded allegations that Red Bull's plight is down to an illegal part being banned on its F1 car mid-season as "bizarre". The post Max... read more »

Surely nobody is naive enough to believe that sport and politics are not interlinked, especially when it comes to motorsport. Multiple categories now benefit from races or... read more »

Formula One has confirmed a historic partnership with LVMH which will see a raft of brands - including Louis Vuitton, Moet Hennessy and TAG Heuer - become a global partner of... read more »

A luxury conglomerate boasting world renowned names, sought after brands and a global appeal announced a landmark partnership on Wednesday evening - as they agreed a deal with... read more »

Formula 1 and LVMH have inked a 10-year deal that will see the luxury conglomerate become a global partner for the series.The deal will involve several of LVMH's... read more »

Red Bull and Hard Rock have announced a three-year extension to their partnership agreement that will see the two brands working closer than ever before.Hard Rock, which boasts... read more »