Long-time Formula 1 fans will cherish the evocative memory of the Jordan 191 with its bright green and blue colour scheme, resplendent with PepsiCo's 7Up logos.That... read more »

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with Pepsi Co. read more »

Speculation that Sainsburys CEO Justin King is being lined up to replace Bernie Ecclestone at Formula One Management has once again flared up after the billionaire refused to... read more »

Jacques Villeneuve has signed up for another two races with the Pepsi Max Crew team in Australia's V8 Supercars series. read more »