Renault's sporty car brand Alpine have announced that they will sponsor Prima Pramac Yamaha, winners of last year's MotoGP riders' world championship with... read more »

F1 has a new champagne sponsor for the 2025 F1 season. read more »

Moet & Chandon has become the latest LVMH brand to partner with Formula 1 as the luxury champagne makes its return to the podium this season - while also becoming title... read more »

Dropped by the FIA due to fears over his media work being "incompatible" with his role as an F1 race steward, Johnny Herbert has joined Lola Cars as a global brand... read more »

Cadillac wants to take over the global automotive marketplace. To do it, the American brand is racing in sports cars and Formula 1. read more »

F1 welcomes another luxury brand to the sport... read more »

Formula 1 has announced luxury fashion brand Louis Vuitton will become the Australian Grand Prix's title sponsor from this year.Louis Vuitton is part of the LVMH group... read more »

Johnny Herbert has been announced as a Global Brand Ambassador for Lola Cars, just one day after being dropped as a Formula 1 race steward by the FIA. The post Johnny Herbert... read more »

F1 has announced that Louis Vuitton has become the sport's latest partner in a deal which will see the brand sponsor the 2025 season-opening Australian Grand Prix. The... read more »

Ahead of the upcoming season, Mercedes have confirmed that they will launch their brand-new car on February 24 in Bahrain, two days before the three-day pre-season testing gets... read more »

British celebrity chef and restaurateur Gordon Ramsay has entered a partnership with Formula 1 in a brand new 10 race deal. read more »

An exciting lineup has been revealed in a brand-new partnership for Formula 1, but two major teams were absent from the announcement. read more »

Lewis Hamilton spotted debuting posh new watch on Ferrari debut. read more »

Former Formula 1 technical chief Pat Symonds has just started his new work at the brand-new Cadillac F1 Team, and he offered an update about the opening phase of the build-up... read more »

TWG Motorsports and General Motors have formed a new company to build the future Cadillac Formula 1 team's engines beyond its initial arrangement for a supply of Ferrari... read more »

Red Bull team principal Christian Horner has downplayed the impact of losing two key members of staff ahead of the 2025 Formula 1 season.Technical guru Adrian Newey announced... read more »

Le Mans 24 Hours winner Ryo Hirakawa has joined Alpine's Formula 1 team as its test and reserve driver.Having previously been a part of McLaren's driver development... read more »

Former Formula One driver Marcus Ericsson has revealed that he is involved in the early stages of the build-up phase of the brand-new Cadillac F1 outfit. read more »

Ahead of the new season, it has emerged that Red Bull's brand-new wind tunnel is ahead of schedule, and it expected to be fully operational from the 2026 F1 season. read more »

Alpine has announced Castore as its new official team kit partner on a multi-year deal, with the partnership extending beyond providing apparel to the Formula 1... read more »

Mercedes get ready for brand new dawn and their post-Hamilton future. read more »

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad.The announcement has been... read more »

Adidas takes over from rival brand Puma as the Mercedes F1 team's new clothing partner. read more »

McLaren CEO Zak Brown has revealed he wanted to turn the team's brand away from the "Darth Vader" image created by Formula 1 titan Ron Dennis. The post Zak Brown... read more »

Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer. read more »