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Latest F1 news about: Brand

1

F1 sponsorship driving brand recognition and loyalty

10 months ago

from: Autosport.com

( 422 views )

In recent years, the dynamic between a Formula 1 team and its partners has changed - the relationship is often symbiotic, much more than just a sticker on a car.Technical... read more »

15

F1 announces pre-season testing schedule for new 2026 era

11 months ago

from: MotorSportWeek.com

( 387 views )

F1 has announced the pre-season testing schedules ahead of the 2026 season, in which teams will give their cars, with brand new regulations, their first on-track running. The... read more »

20

Video: Aston Martin Aramco and Cognizant host GenAI Idea-thon at McGill University

11 months ago

from: YouTube.com

( 563 views )

In the lead up to this year’s Canadian Grand Prix, in partnership with Cognizant, we challenged 36 students from McGill University to apply GenAI thinking to a real-world... read more »

20

Video: F3 Sprint Race Highlights | 2025 Austrian Grand Prix

11 months ago

from: YouTube.com

( 319 views )

A dominant drive, bold battles, and a brand-new name on top. Watch how the FIA Formula 3 Sprint Race unfolded in Spielberg. For more F1® videos, visit https://www.Formula1.com... read more »

6

Ferrari enters the world of sailing with its brand-new Hypersail project

11 months ago

from: F1Technical.net

( 414 views )

Ferrari has unveiled its new Ferrari Hypersail project, an unprecedented sporting challenge in the world of sailing that blends racing tradition with technological innovation. read more »

15

How Carlos Sainz is influencing the development of Madrid’s F1 circuit

11 months ago

from: MotorSportWeek.com

( 354 views )

Carlos Sainz has talked at length about his role in the development of Madrid's brand-new street circuit, which will make its F1 debut next year The post How Carlos Sainz... read more »

35

Apple confirm new 'inspiring' Lewis Hamilton documentary

11 months ago

from: GPfans.com

( 600 views )

Apple CEO Tim Cook has confirmed that the brand are set to release a documentary on seven-time F1 champion Lewis Hamilton's life via their streaming platform, Apple TV. read more »

6

Pirelli reveals why it was important to use the C6 compound at Montreal

11 months ago

from: F1Technical.net

( 353 views )

On the back of a closely-fought Canadian Grand Prix, Formula One's sole tyre manufacturer Pirelli has revealed why it was important to supply teams with the brand-new C6... read more »

35

Hamilton leaves Leclerc scared after driving Ferrari's 'fastest ever road car'

11 months ago

from: GPfans.com

( 468 views )

Lewis Hamilton's driving appeared to terrify team-mate Charles Leclerc as the F1 duo took a spin in a brand new Ferrari car for the brand's YouTube channel. read more »

9

Nico Rosberg shares Alpine fear with F1 struggles "damaging the brand"

11 months ago

from: Crash.Net

( 383 views )

Alpine's F1 struggles are damaging the brand's image, Nico Rosberg has warned. read more »

35

Brand new F1 track given astonishing $1.2 billion backing

11 months ago

from: GPfans.com

( 339 views )

Thailand's hopes of bringing F1 to Bangkok have been given a major boost after it was revealed that cabinet have approved a bid during a meeting this week. read more »

6

Formula E: How does DS Formula E use the power of artificial intelligence?

11 months ago

from: F1Technical.net

( 499 views )

DS Performance - the competition division of DS Automobiles that enters the French brand into Formula E - reveals how it benefits from a team of engineers dedicated to... read more »

1

Why Aston Martin must remain patient in hunt for F1 glory

11 months ago

from: Autosport.com

( 384 views )

Aston Martin's Bob Bell has lifted the lid on the Formula 1 team's transformation ahead of 2026, with F1's regulation change coinciding with brand-new... read more »

30

Sainz drives Williams at brand new Madrid F1 circuit

11 months ago

from: SkySports.com/F1

( 482 views )

Sainz drives Williams at brand new Madrid F1 circuit read more »

35

Official FIA statement issued as Pirelli announce exclusive new deal

11 months ago

from: GPfans.com

( 469 views )

The FIA and Pirelli have released statements on a brand-new exclusive deal to come into effect in 2026. read more »

6

Sainz completes demo run at the brand-new Madring

11 months ago

from: F1Technical.net

( 601 views )

Williams' four-time F1 race winner driver, Carlos Sainz has now completed a demo run on his home streets of Madrid at the future venue of the Spanish Grand Prix. read more »

6

F1, the FIA and the teams completed inspection of Hungaroring's brand-new main building

11 months ago

from: F1Technical.net

( 377 views )

With just under two month away from this year's Hungarian Grand Prix, representative of Formula One, the FIA and the F1 teams have completed their first inspection of the... read more »

35

Brand new Silverstone track announced ahead of British Grand Prix

11 months ago

from: GPfans.com

( 565 views )

Silverstone have made a major announcement ahead of next month's British Grand Prix, with a brand new track coming to the circuit. read more »

2

Cadillac F1 signs first major sponsor with deep Formula 1 ties

11 months ago

from: PlanetF1.com

( 304 views )

Cadillac F1 and clothing brand Tommy Hilfiger have joined forces in the new team's first major sponsorship deal. read more »

1

Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026

11 months ago

from: Autosport.com

( 431 views )

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy... read more »

1

Rose-tinted spectacle - Formula 1 welcomes Whispering Angel as partner

11 months ago

from: Autosport.com

( 317 views )

Formula 1 has welcomed another LVMH brand into the fold as Whispering Angel has been announced as the championship's official rose partner.The wine becomes the latest Moet... read more »

20

Video: A very on-brand tapas order from Osc ?

12 months ago

from: YouTube.com

( 401 views )

Video: A very on-brand tapas order from Osc ? read more »

1

How Audi is striving to win in F1 within five years

12 months ago

from: Autosport.com

( 415 views )

It's been 10 months since Mattia Binotto joined Sauber as its Chief Operating and Technical Officer, and it's now a matter of months until the Swiss Formula 1 team... read more »

5

Spanish Grand Prix: Preview - Alpine

12 months ago

from: Pitpass.com

( 313 views )

Alpine Formula One team joins the entire Alpine family this weekend in celebrating the brand's 70th anniversary. read more »

1

Newey on Aston Martin F1 attracting Verstappen: "There's no point in pipe-dreaming"

12 months ago

from: Autosport.com

( 448 views )

Aston Martin's tech guru Adrian Newey believes the best way the Formula 1 squad can attract Max Verstappen in the future is by simply building the best car.Newey started... read more »