Ferrari have now shown off their brand-new team kit ahead of the upcoming season Lewis Hamilton and Charles Leclerc will wear during the 2025 F1 season. read more »

Renault's sporty car brand Alpine have announced that they will sponsor Prima Pramac Yamaha, winners of last year's MotoGP riders' world championship with... read more »

F1 has a new champagne sponsor for the 2025 F1 season. read more »

Moet & Chandon has become the latest LVMH brand to partner with Formula 1 as the luxury champagne makes its return to the podium this season - while also becoming title... read more »

Dropped by the FIA due to fears over his media work being "incompatible" with his role as an F1 race steward, Johnny Herbert has joined Lola Cars as a global brand... read more »

Cadillac wants to take over the global automotive marketplace. To do it, the American brand is racing in sports cars and Formula 1. read more »

F1 welcomes another luxury brand to the sport... read more »

Formula 1 has announced luxury fashion brand Louis Vuitton will become the Australian Grand Prix's title sponsor from this year.Louis Vuitton is part of the LVMH group... read more »

Johnny Herbert has been announced as a Global Brand Ambassador for Lola Cars, just one day after being dropped as a Formula 1 race steward by the FIA. The post Johnny Herbert... read more »

F1 has announced that Louis Vuitton has become the sport's latest partner in a deal which will see the brand sponsor the 2025 season-opening Australian Grand Prix. The... read more »

Ahead of the upcoming season, Mercedes have confirmed that they will launch their brand-new car on February 24 in Bahrain, two days before the three-day pre-season testing gets... read more »

British celebrity chef and restaurateur Gordon Ramsay has entered a partnership with Formula 1 in a brand new 10 race deal. read more »

An exciting lineup has been revealed in a brand-new partnership for Formula 1, but two major teams were absent from the announcement. read more »

Lewis Hamilton spotted debuting posh new watch on Ferrari debut. read more »

Former Formula 1 technical chief Pat Symonds has just started his new work at the brand-new Cadillac F1 Team, and he offered an update about the opening phase of the build-up... read more »

TWG Motorsports and General Motors have formed a new company to build the future Cadillac Formula 1 team's engines beyond its initial arrangement for a supply of Ferrari... read more »

Red Bull team principal Christian Horner has downplayed the impact of losing two key members of staff ahead of the 2025 Formula 1 season.Technical guru Adrian Newey announced... read more »

Le Mans 24 Hours winner Ryo Hirakawa has joined Alpine's Formula 1 team as its test and reserve driver.Having previously been a part of McLaren's driver development... read more »

Former Formula One driver Marcus Ericsson has revealed that he is involved in the early stages of the build-up phase of the brand-new Cadillac F1 outfit. read more »

Ahead of the new season, it has emerged that Red Bull's brand-new wind tunnel is ahead of schedule, and it expected to be fully operational from the 2026 F1 season. read more »

Alpine has announced Castore as its new official team kit partner on a multi-year deal, with the partnership extending beyond providing apparel to the Formula 1... read more »

Mercedes get ready for brand new dawn and their post-Hamilton future. read more »

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad.The announcement has been... read more »

Adidas takes over from rival brand Puma as the Mercedes F1 team's new clothing partner. read more »

McLaren CEO Zak Brown has revealed he wanted to turn the team's brand away from the "Darth Vader" image created by Formula 1 titan Ron Dennis. The post Zak Brown... read more »