Mercedes has announced a multi-year strategic partnership with clothing and sportswear brand Tommy Hilfiger. read more »

Calls to investigate new F1 logo following revelation that it bears striking similarity to that of a brand of women's tights. read more »

Formula 1 owners Liberty Media have certainly made their presence felt in the first year of their tenure with strong growth among TV and digital audiences in 2017. read more »

Formula One registered an increase in audience figures across both TV and digital platforms during the 2017 season, and has become the fastest growing sport brand on social... read more »

With 2018 here a fresh year brings a brand new season and plenty to look forward to - but what is the biggest thing you are hoping to happen this season? read more »

Dutch fans are set to be the big winners in 2018 with Motorsport.com, the world's fastest growing media brand, acquiring the biggest Dutch motorsport website… read more »

The legendary brand of Maserati could reportedly return to Formula 1 for the first time in 60 years and become a title sponsor for Haas next season. read more »

Ferrari's threat to pull out of Formula 1 after 2020 remains serious, says its president Sergio Marchionne, regardless of the decision to bring sister brand Alfa Romeo... read more »

Red Bull chief Horner doubts Ferrari will stick to its quit threat given the arrival of sister FCA brand Alfa Romeo for 2018. read more »

Sergio Marchionne stresses Ferrari is considering its future in F1, even with the arrival of sister brand Alfa Romeo. read more »

Following the news Alfa Romeo will return to Formula One with Sauber in 2018, Maurice Hamilton traces the chequered history of the brand in the top level of motor racing. read more »

The Alfa Romeo brand is returning to Formula 1 for the first time since 1985 after agreeing a new partnership with the Swiss-based Sauber team. read more »

Alfa Romeo are back in Formula 1 after a 30-year absence as Sauber confirmed the iconic brand as their new title sponsors from next season. read more »

The Alfa Romeo brand will return to Formula 1 in 2018 in partnership with Sauber and Ferrari read more »

Analysis of the 2017 Abu Dhabi Grand Prix which saw Valtteri Bottas claim his third victory and F1 reveal its brand new logo. read more »

FIA president Jean Todt doubts Ferrari will walk away from Formula 1, as he reckons it wouldn't be good for the iconic brand. read more »

Valtteri Bottas challenges sailing superstar Alex Thomson to a kart race in his homeland capital, Helsinki! Find out what happened in the latest episode of a brand new series:... read more »

Nissan is set to replace Renault and become the first Japanese automotive brand to compete in the Formula E Championship. read more »

Surely even Lewis Hamilton can't scare sailing legend Alex Thomson on the water... can he?! Find out in the first episode of a brand new series: Meet the BOSS Athletes!... read more »

Formula 1 CEO Chase Carey says it was "particularly important" for the sport to keep Honda as a competitor, following the news that the brand will power Toro… read more »

Honda's chief officer of brand and communications operations Katsuhide Moriyami has revealed an ambitious target with Toro Rosso after a day of key engine announcements. read more »

ExxonMobil is targeting the Singapore Grand Prix to introduce a brand new fuel upgrade for Red Bull Racing read more »

Ferrari has renewed its lucrative partnership with tobacco company Philip Morris after signing another multi-year sponsorship deal. The tobacco company's association with... read more »

The Ferrari Formula 1 team has renewed its long-term deal with tobacco sponsor Philip Morris and its Marlboro brand read more »

Formula 1 ranked fastest growing sports brand on social media in 2017 read more »