Saturday night in Shanghai and we're rolling into the best party in town, as Lewis Hamilton and Valtteri Bottas open the brand-new Mercedes Me store! read more »
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The brand new Hype Energy eForce India team has been unveiled to coincide with the launch of the official F1 2018 esports championship. Hype Energy eForce India will be run... read more »
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Force India have followed McLaren's lead by signing a flip-flop brand, Havaianas, to sponsor their Halo. read more »
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Havaianas branding will appear on the Halo of Force India's car for a number of F1 races in 2018, starting in Australia this weekend. read more »
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Take a closer look at Melbourne's Albert Park circuit ahead of the 2018 Australian Grand Prix with our brand new exclusive track animation read more »
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Bearing in mind the Halo device resembles the upper part of a flip-flop, McLaren has struck-up an inspired partnership with British lifestyle brand Gandys for next week's... read more »
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Lewis and Valtteri unbox the brand new 2018 Tommy Hilfiger Mercedes-AMG Petronas Motorsport Formula One team kit. read more »
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Mercedes uses its Formula One presence as a place for presenting its future products and equipments in other areas of the automotive world. Last year, the Formula 1 Silver... read more »
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Monday saw Aston Martin Red Bull release the first pictures of its brand new RB14, just before the car was sent out on a wet Silverstone track for a shakedown and filming... read more »
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Petrobras is back in Formula 1, after forming a technical partnership with McLaren on Monday 19 February. The agreement provides for a technology partnership to develop... read more »
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Featuring a new aero philosophy that Sauber hope will see them move off the bottom of the table, the C37 was unveiled to the world on Tuesday. The new car carries the Alfa... read more »
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Our brand new MCL33 lives! Watch the team's reaction as the MCL33's engine is fired up for the first time. Subscribe and be the first to watch exclusive content from... read more »
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The removal of grid girls is ultimately a good news story, but Formula 1 could have managed the situation so much better had they not made reference to their mythical... read more »
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Pirelli will be introducing a brand-new tyre line-up in the 2018 season, and Karun Chandhok has spoken to Mobil 1 The Grid about what we can expect from them. read more »
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The American brand will be Mercedes' clothing supplier for the 2018 season and will feature on the W09 EQ Power+ at its launch on the 22nd February at Silverstone. read more »
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Renault partnership with French GP to include yellow grandstand, official vehicles, a bespoke brand area and countless Fan Zone activities. read more »
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Mercedes has secured a sponsorship deal with designer brand Tommy Hilfiger in a multi-year partnership which sees it become the team’s official apparel partner. read more »
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The Mercedes Formula 1 team has secured a major new sponsorship deal with clothing brand Tommy Hilfiger, replacing previous partner Hugo Boss read more »
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Mercedes has announced a multi-year strategic partnership with clothing and sportswear brand Tommy Hilfiger. read more »
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Calls to investigate new F1 logo following revelation that it bears striking similarity to that of a brand of women's tights. read more »
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Formula 1 owners Liberty Media have certainly made their presence felt in the first year of their tenure with strong growth among TV and digital audiences in 2017. read more »
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Formula One registered an increase in audience figures across both TV and digital platforms during the 2017 season, and has become the fastest growing sport brand on social... read more »
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