Ferrari has announced a new sponsorship deal with Haas Automotive ahead of its entry in to F1 in 2016 read more »

Pastor Maldonado is confident he will remain on the F1 grid despite Venezuela's new sports minister threatening to cut motorsport sponsorship... read more »

Pastor Maldonado has denied his sponsorship backing is ending. Early this week, the new Venezuelan sports minister Antonio Alvarez warned the country will not spend "one... read more »

Lotus F1 driver Pastor Maldonado repeats claims that his funding is not under threat from ongoing investigations into sponsorship irregularities in Venezuela. read more »

Trouble may be brewing around the issue of sports sponsorship by the alcohol industry. read more »

The world's leading premium Vodka makers Smirnoff have become the latest drinks company to join the world of Formula 1 sponsorship by signing a deal with the Sahara Force... read more »

Williams Grand Prix Holdings has announced an income increase in 2013 compared to their 2012 results. The Group's overall income increased to £132.4m, up from... read more »

A sponsorship payoff for Pastor Maldonado's departure to Lotus over the winter has helped the Williams Formula 1 team increase its profits in the past year read more »

Williams Grand Prix Holdings PLC (WGPH) has announced its financial results for 2013, with income increased by 25% due primarily to "a special non-recurring sponsorship... read more »

In-form Force India have signed a sponsorship deal with vodka brand Smirnoff with the firm's logo to have a significant presence on the team's VJM07 car. read more »

The Sahara Force India F1 Team has announced a new 'partnership' with vodka brand Smirnoff. The deal will see Smirnoff branding featured on the VJM07s from next... read more »

Force India will feature Smirnoff on its sidepod from the Spanish Grand Prix onwards after announcing a new partnership with the vodka company read more »

Currently third in the Constructors' Championship, Force India has signed another sponsorship deal, this time with vodka giant Smirnoff. read more »

Force India is due to announce a major new sponsor in the form of Smirnoff - the world's best selling vodka - on Wednesday. The deal, whilst not title sponsorship of the... read more »

SAP is the latest McLaren partner to be afforded prominent sponsorship opportunities, featuring heavily on the MP4-29 at this weekend's Chinese GP. read more »

"We need somebody who can sell sponsorship," says Bernie Ecclestone. "Not a successor but somebody to help me." read more »

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual... read more »

American sandwich chain Subway could enter F1 as a sponsor of not one but several teams... read more »

Since it was founded in 1995, Just Marketing Inc (JMI) which has brokered some of the most well-known deals in F1, has done more than £600m of deals. read more »

American sandwich chain Subway is considering signing a revolutionary sponsorship deal with F1 which could see it partner with several teams as well as the sport itself. read more »

Marussia Chief Executive Officer Graeme Lowdon says that Formula 1 faces losing some of its 'wow factor' following the switch to 1.6 litre V6 power units... read more »

Williams has unveiled a new title sponsorship deal with Martini, the world's best selling Vermouth, which sees the famous stripes return to the Grove team's livery.... read more »

Williams have confirmed Martini as their 2014 title sponsors and will now be known as Williams Martini Racing... read more »

Williams F1 has today confirmed a multi-year partnership with Martini, the world's leading vermouth and best-selling Italian sparkling wine. The deal sees the Williams... read more »

Williams has unveiled its 2014 Formula 1 livery, as it brings the legendary Martini colours back into grand prix racing as part of a new title sponsorship deal. read more »