Formula 1 sponsorships are a powerful way for brands to gain global exposure, connect with diverse audiences, and achieve measurable marketing goals. Here’s what you need to... read more »

F1 Academy commenced this season but drew criticism for its lack of exposure, with the races being condensed into highlight clips rather than gaining live broadcasts.While the... read more »

Former F1 world champion Mario Andretti believes the sport's American fanbase is "underestimated" and the exposure in the United States is "as good as... read more »

F1 has seen an uptick in its appeal since Liberty Media took over the reins in 2017, with brand exposure at an all-time high. read more »

McLaren Racing CEO Zak Brown has predicted a "successful decade in F1" with added Netflix exposure putting the sport in a "very strong" position. read more »

The Milton Keynes-based team hosted a virtual launch from its Milton Keynes factory for the new RB18, which will be driven by Max Verstappen and Sergio Perez in the season... read more »

George Russell has insisted he is "comfortable" with the exposure given by his potential move to Mercedes. read more »

As Stefano Domenicali admits that the sport is still targeting further expansion in the US, the Italian insists that improving the sport's exposure in the country will be... read more »

The deadlock of American manufacturers entering F1 - having enjoyed a glut in the ‘60s and ‘70s with Eagle, Penske and, erm, Scarab – looked to have been broken sooner amid... read more »

Mercedes team principal Toto Wolff has claimed Lewis Hamilton and Valtteri Bottas have been living "like hermits" this season to avoid exposure to Covid-19. read more »

George Russell says he is getting more exposure from his recent Esports success than he did throughout his entire debut F1 season.  read more »

Jamie Chadwick says recent exposure to Formula 1 has made clear what improvements she must make if she is to break into the highest level of motorsport. read more »

David Coulthard believes Valtteri Bottas beating Lewis Hamilton to the Formula 1 world drivers' championship in 2019 would be bad for the sport's global appeal.... read more »

Speaking at the ground-breaking ceremony in Hanoi for the street circuit that will host the Vietnamese Grand Prix next year, Jean Todt said the race will give the country... read more »

Williams technical chief Paddy Lowe believes the experience George Russell has picked up from working with Lewis Hamilton will be "extremely valuable". read more »

Williams engineer Paddy Lowe believes that George Russell's exposure to working alongside Lewis Hamilton as Mercedes' reserve driver last season will be... read more »

Being Mercedes' reserve driver and watching five-time world champion Lewis Hamilton up close will be "extremely valuable" to Formula 1 rookie George Russell,... read more »

Mick Schumacher says a place on the touring circus of Formula 1 in 2019 will aid his development as he seeks a long-term future on the F1 grid. The teenage son of seven-time... read more »

Seven-time NASCAR Cup Series champion Jimmie Johnson says Fernando Alonso’s recent exploits racing in the United States have opened up “worldwide exposure” which he sees as a... read more »

Haas team boss Gunther Steiner says IndyCar champion Josef Newgarden would struggle if dropped into Formula 1 without prior exposure, which would damage F1 in the United States read more »

How do you function on 5 hours of sleep? Do you even notice a difference to 8 hours of sleep? Or have you long gotten used to content yourself with 6 hours per night? For some... read more »

"We re not delivering on track, which directly impacts their exposure... so we felt that was the right thing to do." read more »

McLaren's sponsors aren't being charged for IndyCar exposure read more »

McLaren is not charging its sponsors any extra for their involvement with Fernando Alonso's Indianapolis 500 programme, in part due to its troubled Formula 1 fortunes read more »

McLaren Executive Director Zak Brown believes the American people will fall in love with F1, if we just promote it to them more. read more »