Currently third in the Constructors' Championship, Force India has signed another sponsorship deal, this time with vodka giant Smirnoff. read more »

Force India is due to announce a major new sponsor in the form of Smirnoff - the world's best selling vodka - on Wednesday. The deal, whilst not title sponsorship of the... read more »

SAP is the latest McLaren partner to be afforded prominent sponsorship opportunities, featuring heavily on the MP4-29 at this weekend's Chinese GP. read more »

"We need somebody who can sell sponsorship," says Bernie Ecclestone. "Not a successor but somebody to help me." read more »

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual... read more »

American sandwich chain Subway could enter F1 as a sponsor of not one but several teams... read more »

Since it was founded in 1995, Just Marketing Inc (JMI) which has brokered some of the most well-known deals in F1, has done more than £600m of deals. read more »

American sandwich chain Subway is considering signing a revolutionary sponsorship deal with F1 which could see it partner with several teams as well as the sport itself. read more »

Marussia Chief Executive Officer Graeme Lowdon says that Formula 1 faces losing some of its 'wow factor' following the switch to 1.6 litre V6 power units... read more »

Williams has unveiled a new title sponsorship deal with Martini, the world's best selling Vermouth, which sees the famous stripes return to the Grove team's livery.... read more »

Williams have confirmed Martini as their 2014 title sponsors and will now be known as Williams Martini Racing... read more »

Williams F1 has today confirmed a multi-year partnership with Martini, the world's leading vermouth and best-selling Italian sparkling wine. The deal sees the Williams... read more »

Williams has unveiled its 2014 Formula 1 livery, as it brings the legendary Martini colours back into grand prix racing as part of a new title sponsorship deal. read more »

Williams F1 has officially confirmed a title sponsorship deal with Martini, one that will see the iconic Martini Racing moniker return to Formula 1 in... read more »

Brazilian Felipe Nasr has joined Williams as Test and Reserve driver for the 2014 season, bringing with him further sponsorship for the team. read more »

Williams has renewed its sponsorship deal with watch maker Oris ahead of the 2014 F1 season, although there is still no news on the rumoured tie-up with alcoholic drink brand,... read more »

The Williams F1 Team is set to undergo a major livery change ahead of the 2014 season after rumours that Martini has signed a title sponsor deal with the Grove outfit appear to... read more »

An iconic livery could return to F1 in 2014 as Crash.net understands Williams is set to announce a title sponsorship deal with Martini... read more »

Williams announces a new "multi-year sponsorship deal" with global insurance company Genworth, which will see branding on the car in... read more »

Paul Di Resta and his former manager Anthony Hamilton end their feud over a sponsorship dispute out of court. read more »

Paul di Resta and Anthony Hamilton have reached an agreement to end their legal dispute over a failed sponsorship deal.     read more »

Lotus have sold a minority stake in the team to Russia's Yota Devices, according to a company spokesperson. YotaPhone, a subsidiary of the company, was seen on the... read more »

The Toro Rosso F1 team has negotiated a long-term extension to its existing sponsorship deal with industrial manufacturer NOVA Chemicals.     read more »

NOVA Chemicals and the Scuderia Toro Rosso Formula 1 team have announced an extension of their current sponsorship agreement. Having come on board in mid-2011, NOVA Chemicals... read more »

Both Red Bull and Toro Rosso have made minor sponsorship announcements ahead of their impending 2014 F1 car launches.     read more »