McLaren have signed a sponsorship deal with news network CNN International for the 2015 season and beyond. read more »
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Having spent last season without a title sponsor, McLaren are keen to secure one for 2015 but won't sell it for any price... read more »
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McLaren insists it will not undersell its title sponsorship space and, even though it is still working on closing a deal, can exist without a major backer read more »
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If the Manor Formula 1 team (formerly Marussia) fails to find a buyer or investor within two weeks, the hope of making the 2015 grid is over according to team boss John Booth.... read more »
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Reigning world champions Mercedes and rival McLaren look set to unveil radical new colour schemes for the 2015 season according to several reports. Mercedes, which are also... read more »
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Formula 1's pay driver situation is getting "out of control" according to Adrian Sutil, who recently lost his seat to a driver with more financial backing.... read more »
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Ferrari has announced a new sponsorship deal with Mexico's America Móvil Group which will see logos from three of its subsidiaries on the 2015 Ferrari. The deal comes a... read more »
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Ferrari has announced a sponsorship deal with the Mexican based America Movil group following the recruitment of Esteban Gutierrez read more »
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Diageo boss David Gates has defended his company's sponsorship of Formula 1 amidst calls from Eurocare to ban alcohol sponsorship in motorsport. Diageo sponsors both... read more »
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Amidst calls to ban alcohol sponsorship, Johnnie Walker's parent company insists it is an "extraordinary opportunity" to promote responsible drinking... read more »
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European group seeking ban on alcohol sponsorship in F1 continues its attack despite FIA's attempt to distance itself. read more »
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McLaren had been expected to decide whether Jenson Button or Kevin Magnussen would partner Fernando Alonso next season, but it seems both will have to wait even longer to learn... read more »
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JMI, the company responsible brokering for the Williams Martini deal, is on track to give a £6m boost to the profits of its owner, Chime Communications. read more »
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Williams F1 have signed a new multi-year partnership agreement with the global consumer goods company Unilever, beginning in 2015. Unilever previously had a sponsorship... read more »
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Caterham are so confident that they'll be racing in Abu Dhabi that the team are preparing freight for the flight to the Middle Eastern race next weekend. The... read more »
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In a move reminiscent of the F1 tobacco ban, the EU has fired an opening salvo as it seeks to ban sponsorship of the sport involving alcohol. read more »
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F1 faces a new threat as the EU wants alcohol sponsorship banned with Eurocare saying it sends "mixed messages" in light of the "destructive prevalence of... read more »
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Although Monisha Kaltenborn concedes money played a role in Marcus Ericsson's signing, that wasn't the only reason for choosing him... read more »
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Marcus Ericsson looks set to keep his Formula One career alive by signing with Sauber for 2015. Said to carry some $18 million in personal sponsorship, the Swedish rookie is... read more »
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The Haas F1 Team has received a huge boost ahead of its 2016 debut with the hiring of former Anheuser-Busch marketing manager Adam Jacobs. The American outfit is hoping Jacobs... read more »
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In her latest Crash.net column, Kate Walker looks at the uncertainty over alcohol sponsorship and highlights some new avenues F1 teams should be looking at read more »
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Bernie Ecclestone has hinted that he would like even tougher conditions for the drivers following the recent back on performance related team radio calls. The 83-year-old,... read more »
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Santander chairman Emilio Botin, the driving force behind his company's high profile sponsorship in Formula 1, has died. He was 79 read more »
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Long-term McLaren sponsor Hugo Boss has dealt the team a blow following confirmation that it will switch to rival Mercedes next season. The fashion brand has been linked with... read more »
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Haas Automation has announced a sponsorship deal with Ferrari, thereby adding to talk linking the Italian manufacturer with Gene Haas' eponymous F1 team. read more »