Scuderia AlphaTauri Honda, formerly known as Scuderia Toro Rosso, will give motorsports fans around the world an exclusive first look at the brand new Formula One car, “ATO1”.... read more »

We get it, Rich Energy are the brash and bold bad boys of the energy drinks game. But shouldn't a self-styled "premium brand" have a little more class than this?... read more »

Premium automotive manufacturer INFINITI launches 2019 edition of unique programme that offers a unique 12-month paid placement for one lucky applicant read more »

The new Racing Point investors have wasted little time in splashing the cash as they try to establish the team as a "premium brand". read more »

Monaco became ever smaller as drivers and crew members jetted out of the principality, while Montreal quickly loomed larger as teams and drivers prepare for the Canadian Grand... read more »

The Alfa Romeo Sauber team has announced Richard Mille has joined as a premium partner for the 2018 season. read more »

NASCAR announces launch of free interactive and personalized video app that delivers premium, high-definition video content. read more »

Sauber's Team Principal Monisha Kaltenborn has welcomed the partnership with eyewear company MODO. read more »

Heineken has announced that it has become a global partner of Formula 1, commencing with title sponsorship of this year's Italian Grand Prix at Monza. Heineken will have a... read more »

Bernie Ecclestone has described Ferrari as F1's version of The Rolling Stones while defending the premium paid to the Scuderia in recognition of their status as F1's... read more »

Williams racer Felipe Massa believes he will be a key player in the 2017 Formula 1 driver market because the rules shake-up will place a premium on experience read more »

Red Bull driver Daniil Kvyat is wary of avoiding the mistakes which he made during the third practice session at the Japanese Grand Prix, following a lack of running during... read more »

Formula 1 bosses don't really understand what impact it would have on the sport if Red Bull and sister team Toro Rosso were to quit, according to Helmut Marko. Marko... read more »

Christian Horner has shrugged off the uncertainty surrounding Renault's future, saying Red Bull are still their "premium team" and they need to show "good... read more »

Christian Horner: We have an agreement [with Renault] that clearly states we are the premium team. Whatever Renault does doesn t really affect us. read more »

Although Jenson Button ended the McLaren team's 2015 points drought last time out in Monaco, ahead of the Canadian Grand Prix both McLaren drivers were cautious about... read more »

Ferrari received by far the largest prize money payout last year, $164 million (£104m), despite finishing just fourth in the Constructors' Championship. Meanwhile... read more »

PUMA has launched the new Ferrari Premium Collection, a capsule range celebrating the 10 Year Anniversary of PUMA’s partnership with Ferrari. The lifestyle collection features... read more »

2014 DTM champion Marco Wittmann will realise a boyhood dream when he gets the chance to test a Toro Rosso Formula 1 car thanks to BMW. The touring car team negotiated the test... read more »

Ferrari has announced a new sponsor in the form of Haas Automation - the world's largest producer of CNC (Computer Numerical Control) machines. The company's logo... read more »

The world's leading premium Vodka makers Smirnoff have become the latest drinks company to join the world of Formula 1 sponsorship by signing a deal with the Sahara Force... read more »

The Sauber F1 Team has announced it will continue its partnership with Telmex. It will stay Premium Partner with the logo of the Mexican telecommunications company continuing... read more »

Mark Webber has revealed his Tasmania Challenge will take a sabbatical next year to allow him time to work with the organisers to develop a new concept set to expand the event... read more »

FANCY WINNING A PAIR OF MONEY-CAN’T-BUY INFINITI RED BULL RACING SPECIAL EDITION MOMENTUM HEADPHONES FROM SENNHEISER? Red Bull has dominated Formula 1 for the past... read more »

The Swiss sports watch brand Certina is to continue as a Premium Partner of the Sauber F1 Team, taking forward a longstanding and intensive partnership. The Certina lettering... read more »