Formula 1 sponsorships are a powerful way for brands to gain global exposure, connect with diverse audiences, and achieve measurable marketing goals. Here’s what you need to... read more »

Moet & Chandon has become the latest LVMH brand to partner with Formula 1 as the luxury champagne makes its return to the podium this season - while also becoming title... read more »

Formula 1 have announced a new signing for the Australian Grand Prix after it was revealed LVMH had joined the sport as their Global Partner for 2025. read more »

Dropped by the FIA due to fears over his media work being "incompatible" with his role as an F1 race steward, Johnny Herbert has joined Lola Cars as a global brand... read more »

Cadillac wants to take over the global automotive marketplace. To do it, the American brand is racing in sports cars and Formula 1. read more »

Formula 1 has announced luxury fashion brand Louis Vuitton will become the Australian Grand Prix's title sponsor from this year.Louis Vuitton is part of the LVMH group... read more »

Johnny Herbert has been announced as a Global Brand Ambassador for Lola Cars, just one day after being dropped as a Formula 1 race steward by the FIA. The post Johnny Herbert... read more »

The F1 Reddit community has moved to ban links to Twitter/X... read more »

Ahead of the upcoming season, Alpine has partnered with Castore, one of the leading performance sportswear brands and global suppliers of sports apparel. read more »

Ahead of the upcoming season, F1Technical's lead journalist Balazs Szabo takes a closer look at the F1's global partners who will act as title sponsors across the... read more »

The newly appointed Head of Global Soccer for Red Bull, Jurgen Klopp, recently expressed his desire to learn the secrets of Formula 1 driver Max Verstappen. The post Jurgen... read more »

Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer. read more »

Aston Martin has wasted little time in announcing its first partnership deal of 2025 as online forex broker Pepperstone joins for the upcoming Formula 1 season.Having confirmed... read more »

In mid-December, FIFA announced the 2030 World Cup would take place in six countries, spanning three continents. Meanwhile, most American sports have been heading to Europe in... read more »

Formula 1 travels the globe to create a spectacle of cars going around in circles burning fuel. But what is it doing in terms of global sustainability? read more »

Lewis Hamilton ends 2024 as a champion... read more »

Pushing on with its sustainability ambitions, Formula 1 has announced it is expanding its investment in Sustainable Aviation Fuel through a new programme developed with Global... read more »

Ferrari has entered into an agreement with General Motors and TWG Global to supply the Cadillac Formula 1 Team with power unit and gearboxes starting in 2026. read more »

Ferrari has announced a "multi-year agreement" with Andretti Formula Racing to supply the Cadillac Formula 1 entry with power units upon its entry to the championship... read more »

Chivas Regal has toasted its new partnership with Ferrari by taking a slice of Scottish heritage to the season-ending Abu Dhabi Grand Prix.It was announced last month that the... read more »

The new Cadillac team planning to enter Formula 1 in 2026 have appointed ex-Marussia chief executive Graeme Lowdon as principal, General Motors and partners TWG Global said on... read more »

TWG Global and General Motors have announced Graeme Lowdon as team principal of the Cadillac Formula 1 programme ahead of its entry in 2026.The American brand will join the... read more »

Mario Andretti has insisted IndyCar driver Colton Herta remains a "priority" interest for Cadillac's Formula 1 entry.The General Motors brand was finally... read more »

Formula 1 has taken another step on its path to reach its 2030 Net Zero commitments after announcing further investment in Sustainable Aviation Fuel alongside Qatar... read more »

This episode is brought to you by Salesforce, a Global Partner of Formula 1® Aston Martin Sporting Director Andy Stevenson reached a huge milestone in Las Vegas, working at his... read more »