With Lewis Hamilton's strong brand value, it gives Mercedes AMG Petronas Formula One Team an edge over the competition. read more »

Check out what happened when three-time Formula One World Champion Lewis Hamilton challenged Mercedes-AMG Petronas Motorsport Senior Race Engineer Ricci Musconi to a battle of... read more »

Just when you thought the 2017 Formula One season couldn’t get any more exciting, we’re dropping our biggest EVER competition into the mix – available exclusively to our... read more »

F1 tyre supplier Pirelli has revealed its compound choices for the British Grand Prix, with the brand going one step softer than last year's event at… read more »

Toto Wolff sees Ferrari's threat as a motivation for Mercedes to come back better against a brand new foe. read more »

Mika Hakkinen will once again be associated with the McLaren brand, in a new role as their Partner Ambassador. read more »

Lewis Hamilton is working with well know drinks brand Monster Energy to create his own unique drink. read more »

Toro Rosso completes a week of F1 team launches by revealing a brand new look for its Renault-powered Toro Rosso STR12. read more »

McLaren-Honda unveil their 2017 Formula 1 car in a brand new orange, black and white livery. read more »

Only 17% of the components in the W08 have been carried over from its predecessor. read more »

Renault is the "fastest-growing" team in Formula 1 as it attempts to return to the front of the grid, according to the brand's Managing Director, Cyril… read more »

Sauber F1 Team have become the first team to show true pictures of the 2017 contender, named C36. It features a brand new livery with gold touches to highlight the team's... read more »

What makes the first fire-up of a brand new Formula One car so special? Who better to ask than the people who make it happen... read more »

Bernie Ecclestone insists he doesn't want to damage F1 brand amid rival series rumours read more »

Renault has announced that BP will act as its fuel partner from the 2017 season. BP and Castrol, the oil company's global lubricant brand, will provide fuels… read more »

Toro Rosso is in talks with a sponsor to rebrand its Renault engines for the 2017 season like sister team Red Bull. Red Bull ran its Renault engines under the TAG-Heuer brand... read more »

Toro Rosso is in discussions with an unnamed sponsor to re-brand its Renault engines next season read more »

F1's sole tyre manufacturer Pirelli will face a big challenge next year when brand-new, wider tyres celebrate their debut. The Italians are looking forward to the 2017... read more »

Ferrari now has a "solution" to return to the front of the Formula 1 grid, after its win-less 2016 campaign, according to brand President Sergio… read more »

Red Bull's Renault-manufactured engines will continue to be badged as TAG Heuer for the 2017 and 2018 Formula 1 seasons. read more »

YAS MARINA, Abu Dhabi -- Sergio Perez says he will not budge on his decision to drop sunglasses brand Hawkers following their Donald Trump joke, despite its plans to set up a... read more »

The sunglasses company dropped by Sergio Perez for making a joke about U.S. president-elect Donald Trump and Mexico has set up a children's charity in a bid to make... read more »

The Brazilian GP was a significant race for Formula 1, we were close to seriously damaging our brand and upsetting the fans trackside and at home. read more »

Ferrari President Sergio Marchionne has revealed the famous brand could consider a Formula E bid in the coming years. read more »

Sergio Perez ended a short-lived affiliation with sunglasses brand Hawkers after it made what he felt was an offensive tweet about his native Mexico and America's... read more »