Force India has followed McLaren's lead in turning its mandatory Halo device into a sponsorship opportunity. read more »
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McLaren has poked fun at one of the most frequent comparisons made about Formula One's new Halo device by confirming it will be sponsored by a flip-flop manufacturer for... read more »
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Liberty Media issues its financial results for 2017, reporting a $37 million loss but growth in some important areas. read more »
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Williams has confirmed Martini will end its sponsorship of the team when its current agreement expires at the end of 2018. read more »
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Williams confirms Martini's exit from the team at the end of the 2018 F1 season after five years as its title sponsor. read more »
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Martini will not renew its sponsorship of the Williams F1 team when the current contract comes to an end this year. read more »
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The partnership that began ahead of the 2014 season will come to an end at the end of 2018 as Bacardi Group re-evaluate it's strategic objectives. read more »
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Williams will lose a major sponsorship at the end of the 2018 season as Martini will sever all ties with Formula 1. read more »
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Martini will not extend its title sponsorship of Williams when it expires at the end of the season, Autosport has learned read more »
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Sauber has unveiled its car for the 2018 Formula One season, which marks the start of its title sponsorship with Italian manufacturer Alfa Romeo. read more »
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In the run up to today's launch, Sauber has announced three new sponsorship deals. read more »
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Williams denies its new sponsorship agreement with the Russian-linked tech company Acronis is linked to its signing of Sergey Sirotkin. read more »
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McLaren have announced a multi-faceted, long-term partnership with Dell Technologies, which Zak Brown has billed as proof of their "strong ambitions" to return to the... read more »
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McLaren announces new long-term sponsorship deal with Dell read more »
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McLaren are expected to unveils a major sponsorship deal with Dell Technologies as the F1 team looks to return to the sharp end of the grid. read more »
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McLaren is said to be on the verge of announcing a "major sponsorship deal" with Dell Technologies. read more »
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Mercedes has secured a sponsorship deal with designer brand Tommy Hilfiger in a multi-year partnership which sees it become the team’s official apparel partner. read more »
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The Mercedes Formula 1 team has secured a major new sponsorship deal with clothing brand Tommy Hilfiger, replacing previous partner Hugo Boss read more »
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BP will continue its support of the Renault F1 team for at least the next five years read more »
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Teams agreed at last week's meeting of the Strategy Group to implement changes regarding the bodywork for the 2019 Formula One Championship in an attempt to create better... read more »
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Formula 1 teams have agreed to push through bodywork changes for 2019 aimed at giving them better space for sponsorship logos read more »
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Formula 1's head of global sponsorship and commercial partnerships Murray Barnett confirms the series is working hard to review the role of grid girls. read more »
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Guenther Steiner concedes that finding sponsorship is a "priority" for Haas, but insists the team won't sell themselves on the cheap. read more »
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McLaren boss Zak Brown has conceded that their former engine suppliers Honda did stop the team from attracting new sponsorship deals. read more »
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Financial powerhouse Banco Santander are ending all ties with Formula 1, in favour of UEFA Champions League sponsorship. read more »