Sauber has secured a new sponsor ahead of the Australian Grand Prix this weekend, announcing a deal with NEC Mexico, no doubt thanks to the Formula One debut of Mexican Sergio... read more »

The Sauber F1 team has added yet another sponsor to its car for the 2011 season. The logo's of NEC Mexico will visible be on read more »

The Belgium Grand Prix received a boost on Thurdsday after announcing a multi-year title sponsorship deal with oil giant Shell. The petroleum company has been involved read more »

Shell has announced a multi-year deal to become the title sponsor of the Belgian Grand Prix, helping to secure the historic event's place on the calendar read more »

Shell named as title sponsor of the Belgian Grand Prix at Spa read more »

Shell has signed a multi-year agreement as title sponsor of the Belgian Grand Prix at Spa-Francorchamps. The title sponsorship of the Belgian race is part of an extended... read more »

It has been announced that multinational energy company Shell has become the Official Title Sponsor of the Belgian Grand Prix, meaning the majority of trackside advertising... read more »

Shell has become the official title sponsor of the Belgian Grand Prix after concluding a multi-year agreement with the Spa event. read more »

Marussia Virgin Racing has announced that it is hoping to make headlines with CNBC this season, with the Sheffield-based team having signed a sponsorship deal with the... read more »

Red Bull Racing has renewed its partnership for 2011 with Singha Beer after a successful season together in 2010. The new deal means Singha Beer will read more »

SingTel will continue to be the title sponsor of the Singapore Grand Prix after renewing its deal with the event's organisers for a further two years. read more »

Singapore Telecommunications, or Singtel as it is more commonly known, has secured a further two years as the title sponsor of the Singapore GP. The fourth read more »

Japanese car manufacturer Infiniti has joined Red Bull as a major sponsor for the next two seasons, but will not re-badge the Renault engines used by the team read more »

Red Bull and Infiniti have struck a major marketing deal which will see the companies logo's feature predominantly on the car, drivers' clothing and team read more »

Japanese car-maker Infiniti is to enter Formula 1 as a major sponsor of the Red Bull Racing team in 2011, although the move will not extend to a rebranding of the outfit's... read more »

Williams has unveiled its full livery for the upcoming season, with Rubens Barrichello and Pastor Maldonado having used an interim colour scheme in pre-season testing. In... read more »

Sam Michael has labelled Williams’ FW33 as a ‘no holds barred’ car for the team, which is proud to be entering with a rear end lower than any other car on the grid. The... read more »

This year’s inaugural Indian Grand Prix is playing a crucial role in the Formula 1 comeback of Narain Karthikeyan, according to principal sponsor and car manufacturer Tata,... read more »

The Sauber F1 team have added yet another sponsor to its host of deals. A deal with Asia Jet, a private jet company from Hong Kong will put the logo of the company on the rear... read more »

The Sauber team have announced a new sponsor in Asia Jet. The Hong Kong based private jet company will be visible on the C30 during read more »

Sir Frank Williams and Patrick Head will pocket the proceeds of Williams' Frankfurt float rather than invest it back into the team read more »

Williams' planned Frankfurt flotation is apparently timely, with reports claiming the famous British team has lost 43% of its sponsors read more »

On the day of the launch of the new Silver Arrow, Mercedes has announced a partnership with former BMW sponsor the car insurer, Allianz.  read more »

Car insurance firm and long-time Formula 1 sponsor Allianz will become a partner of the Mercedes GP team this year read more »

The Sauber team has insisted that new driver Sergio Pérez is not part of the team only because of sponsor Telmex, which joins the squad and is believed to be contributing to a... read more »