The Haas F1 team has announced a "multi-year" agreement with Rich Energy that will see it become the American squad's new title sponsor from 2019. read more »
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McLaren has agreed a partnership with Coca-Cola, which will result in the soft drink giant's logos appearing on a Formula 1 car for the first time read more »
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The Japanese Grand Prix has agreed a new three year deal to host the race at Suzuka until 2021, with Honda as a title sponsor for the 2018 race. read more »
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Mercedes-Benz becomes the title sponsor of the German Grand Prix, with its backing key to a new deal to retain the race for F1 2019. read more »
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McLaren's Zak Brown appears to take a swipe at the sport's powers-that-be for their shortcomings on the sponsor front. read more »
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McLaren may still not have a title sponsor, but a collection of smaller deals have added up to give the team a big boost through 2018. read more »
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Red Bull title sponsor Aston Martin says the Formula 1 team's switch to Honda engines for the 2019 season has caused no concerns about brand confusion read more »
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The French Grand Prix, which returns to the F1 calendar for the first time since 2008, is to have Pirelli as its title sponsor. read more »
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Force India have followed McLaren's lead by signing a flip-flop brand, Havaianas, to sponsor their Halo. read more »
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The Force India Formula 1 team has signed a season-long deal with major flip-flop manufacturer Havaianas to sponsor its halo cockpit protection device read more »
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Bearing in mind the Halo device resembles the upper part of a flip-flop, McLaren has struck-up an inspired partnership with British lifestyle brand Gandys for next week's... read more »
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Tongue has firmly been placed in cheek after McLaren announced that a flip-flop sponsor would appear on their Halo device. read more »
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Deputy team principal Claire Williams has denied claims that title sponsor Martini are leaving the team because their driver requirements were not met. read more »
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Zak Brown doesn't want to find McLaren a traditional F1 title sponsor in order to keep the name of the team intact. read more »
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Williams confirms Martini's exit from the team at the end of the 2018 F1 season after five years as its title sponsor. read more »
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Sauber boss Frederic Vasseur says to gain Alfa Romeo as a title sponsor in 2018 is massive for the Hinwil-based team. read more »
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Having a title sponsor such as Alfa Romeo on board has led to a rather busy winter for the Sauber team, says team boss Frederic Vasseur. read more »
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Despite announcing a huge deal with Dell Technology, Zak Brown is adamant McLaren aren't looking for a title sponsor but will bring more partners on board for 2018. read more »
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Williams denies its new sponsorship agreement with the Russian-linked tech company Acronis is linked to its signing of Sergey Sirotkin. read more »
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McLaren is to announce a new sponsor in the shape of American-based multinational computer company Dell Technologies for the 2018 Formula 1 season, reports Sky News read more »
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Teams agreed at last week's meeting of the Strategy Group to implement changes regarding the bodywork for the 2019 Formula One Championship in an attempt to create better... read more »
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