Ferrari team boss Mattia Binotto insists the Scuderia's popularity is still "very high" around the world, one only has to look at the grandstands. read more »

Ferrari team principal Mattia Binotto has insisted he is far from concerned by the result of a recent F1 fan survey that highlighted the Scuderia's drop in popularity. read more »

A recent survey saw McLaren voted the most popular F1 team ahead of Red Bull, while Ferrari could only manage third and Mercedes fourth, Toto Wolff believes the Woking outfit... read more »

Lewis Hamilton finishing only third in the recent F1 fans' popularity poll came as a surprise to Stefano Domenicali. read more »

Haas boss Guenther Steiner believes the team initially underestimated the potential of the American market when it first entered Formula 1. Haas entered Formula 1 in 2016 as... read more »

McLaren Racing CEO Zak Brown has backed next year's Miami Grand Prix to "turbo charge" Formula 1's surge in popularity in the United States. read more »

Formula One witnessed record crowds at the Circuit of the Americas on Sunday, underlining the sport's growing popularity Stateside. But what happens next and does this... read more »

After years where grand prix racing had struggled to make a breakthrough in the US, a sustained effort by Liberty Media to tap in to the market appears to be paying off.Helped... read more »

A Formula 1 global fan survey has found Max Verstappen to be the sport's most popular driver, with Lewis Hamilton third, amid a rise in popularity for the sport's... read more »

Lewis Hamilton has fallen behind Max Verstappen in the popularity stakes among fans with over 167,000 votes cast in the sport's largest survey to date. read more »

Aston Martin and TikTok have announced a content partnership that will see the team create unique content for the social media platform. TikTok’s logos will also feature... read more »

Former F1 driver Michael Bleekemolen thinks that, with his talent and popularity, Max Verstappen will become the new Ayrton Senna. read more »

Determined to increase the sport's popularity in its own backyard, having secured a second Grand Prix in the United States, F1 now wants to see an American driver on the grid. read more »

Few drivers in F1 can compete with Kimi Raikkonen's popularity. Loved equally for his rapid pace and his unique personality, The Iceman had many doubters when he first... read more »

McLaren CEO Zak Brown has hailed Lando Norris as an ambassador for Formula 1 whose popularity will only continue to grow. read more »

While the popularity of Esports continues to rise, Robert Kubica doesn't feel it will ever be a true match to actual Formula 1 itself. read more »

Carlos Sainz Jr. says there is no problem with Netflix dramatising rivalries and battles in Formula 1 as the Drive to Survive series continues to boost the series' popularity read more »

Such is the growing popularity of Ferrari's rising star, Charles Leclerc, that the Monegasque driver will have his own grandstand at two 2020 races. read more »

Last year's British Grand Prix enticed a record-breaking number of race fans, settling any doubts over the popularity of Formula One. In our latest review, Balazs Szabo... read more »

Max Verstappen says he is happy to give up popularity among his fellow Formula 1 drivers if it helps him realise his dream of becoming world drivers' champion. read more »

Though it has shown no interest in entering the series, Ferrari admits that it sees the "increasing popularity" of Formula E as a potential threat to F1. read more »

Formula 1 CEO Chase Carey has revealed that they are talking to a number of potential new teams to pursuade them to join the sport in the future, with the priority being a... read more »

Liberty Media want to increase the popularity of F1 in the United States and feel a new high-profile team from the country will help. read more »

Sebastian Vettel believes that the eventual participation of Mick Schumacher in Formula 1 could provide a boost in popularity in the sport in Germany. read more »

Organisers at the Hockenheimring are determined to see Mick Schumacher in action at the German Grand Prix weekend in any kind of capacity. Schumacher's growing relevance... read more »