Haas boss Guenther Steiner believes the team initially underestimated the potential of the American market when it first entered Formula 1. Haas entered Formula 1 in 2016 as... read more »

McLaren Racing CEO Zak Brown has backed next year's Miami Grand Prix to "turbo charge" Formula 1's surge in popularity in the United States. read more »

Formula One witnessed record crowds at the Circuit of the Americas on Sunday, underlining the sport's growing popularity Stateside. But what happens next and does this... read more »

After years where grand prix racing had struggled to make a breakthrough in the US, a sustained effort by Liberty Media to tap in to the market appears to be paying off.Helped... read more »

A Formula 1 global fan survey has found Max Verstappen to be the sport's most popular driver, with Lewis Hamilton third, amid a rise in popularity for the sport's... read more »

Lewis Hamilton has fallen behind Max Verstappen in the popularity stakes among fans with over 167,000 votes cast in the sport's largest survey to date. read more »

Aston Martin and TikTok have announced a content partnership that will see the team create unique content for the social media platform. TikTok’s logos will also feature... read more »

Former F1 driver Michael Bleekemolen thinks that, with his talent and popularity, Max Verstappen will become the new Ayrton Senna. read more »

Determined to increase the sport's popularity in its own backyard, having secured a second Grand Prix in the United States, F1 now wants to see an American driver on the grid. read more »

Few drivers in F1 can compete with Kimi Raikkonen's popularity. Loved equally for his rapid pace and his unique personality, The Iceman had many doubters when he first... read more »

McLaren CEO Zak Brown has hailed Lando Norris as an ambassador for Formula 1 whose popularity will only continue to grow. read more »

While the popularity of Esports continues to rise, Robert Kubica doesn't feel it will ever be a true match to actual Formula 1 itself. read more »

Carlos Sainz Jr. says there is no problem with Netflix dramatising rivalries and battles in Formula 1 as the Drive to Survive series continues to boost the series' popularity read more »

Such is the growing popularity of Ferrari's rising star, Charles Leclerc, that the Monegasque driver will have his own grandstand at two 2020 races. read more »

Last year's British Grand Prix enticed a record-breaking number of race fans, settling any doubts over the popularity of Formula One. In our latest review, Balazs Szabo... read more »

Max Verstappen says he is happy to give up popularity among his fellow Formula 1 drivers if it helps him realise his dream of becoming world drivers' champion. read more »

Though it has shown no interest in entering the series, Ferrari admits that it sees the "increasing popularity" of Formula E as a potential threat to F1. read more »

Formula 1 CEO Chase Carey has revealed that they are talking to a number of potential new teams to pursuade them to join the sport in the future, with the priority being a... read more »

Liberty Media want to increase the popularity of F1 in the United States and feel a new high-profile team from the country will help. read more »

Sebastian Vettel believes that the eventual participation of Mick Schumacher in Formula 1 could provide a boost in popularity in the sport in Germany. read more »

Organisers at the Hockenheimring are determined to see Mick Schumacher in action at the German Grand Prix weekend in any kind of capacity. Schumacher's growing relevance... read more »

Daniel Ricciardo believes Formula 1 cars may not be well-suited to the Zandvoort circuit, with the likely result a "processional" Dutch Grand Prix when the race... read more »

An explosion in the popularity of Mick Schumacher in Germany prompted Hockenheim's organisers to request the track's addition to the 2019 Formula 2 calendar in an... read more »

Charles Leclerc's popularity is causing a problem for Sebastian Vettel and Ferrari, according to former Formula 1 champion Jacques Villeneuve. Both Leclerc and Vettel have... read more »

One sport that The Netherlands has never truly taken to, neither in terms of success or popularity, is Formula One. Until now... read more »