Formula 1 is preparing to deepen its ties with Nestle through a series of new activations and promotions to highlight its official chocolate bar, the KitKat.  The Nestle... read more »

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season. read more »

Cadillac has announced a multi-year partnership with Tommy Hilfiger. read more »

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy... read more »

Formula 1 and The Cruise Division of MSC Group, made up of MSC Cruises and Explora Journeys, have announced a multi-year extension that will see it continue as a Global Partner... read more »

Michael Schumacher's 2001 Monaco Grand Prix-winning Ferrari has been sold at auction for millions, after it was announced the F1 champion's car would go up for sale... read more »

The Lap 1, Turn 1 pile-up that triggered a red flag at the start of the FIA Formula 2 Feature Race in Monaco — taking seven cars out of action! For more F1® videos, visit... read more »

Mercedes and Nasdaq have announced a multi-year brand partnership, aligning Formula One's Brackley-based F1 squad and one of the world's leading financial technology... read more »

Every year, the winner of the Indy 500 takes home a multi-million dollar prize purse - but exactly how much do they receive? read more »

Haas has announced a multi-year sponsorship deal with "probably one of the largest companies you've never heard of" - as global communications platform Infobip... read more »

The Mercedes Formula 1 squad has announced a multi-year partnership with financial market powerhouse Nasdaq.The agreement will begin at this weekend's Miami Grand Prix,... read more »

As the new Team Principal of Sauber, Jonathan Wheatley is taking on one of the most exciting projects in Formula 1. With Benetton, Renault and Red Bull Racing, Jonathan has won... read more »

A Dutch businessman has revealed how an error regarding Max Verstappen's career has cost him millions of euros. read more »

Ferrari's qualifying 'crisis' and Ralf Schumacher's Max Verstappen claims feature in Tuesday's F1 news round-up... read more »

PwC has become Formula 1's official consulting partner meaning it will offer its services to the series in exchange for branding opportunities from the Miami Grand Prix... read more »

Lewis Hamilton: "I know there's another big launch of another league coming up and just the growth of the business. It's got me really hooked." read more »

Lewis Hamilton has played his cards right after the Ferrari driver signed a multi-year partnership with collectibles giant Fanatics.Hamilton brought areas of London to a... read more »

George Russell has claimed that several of his counterparts being tied down to multi-year deals has generated an "abnormal" situation in the F1 driver market. The... read more »

Max Verstappen rakes in a huge salary annually, and one potential early investor has been left kicking himself after saying 'no'... read more »

Barilla, the world's biggest pasta producer, has joined Formula 1 as a new partner in a multi-year deal starting this year. Last Sunday's Bahrain Grand Prix became... read more »

"Not super fun so far" - either a pithy scrawled note penned by the late Roger Ebert part-way through a tepid, multi-million dollar blockbuster (Star Wars: Attack of... read more »

Ferrari has got the start to Formula 1 2025 that many predicted.It is indeed in the midst of a multi-team scrap early in the overall constructors' championship battle. But... read more »

Williams Racing has announced a major multi-year partnership with Brillio, the global technology consulting and service company which will become the Grove-based outfit's... read more »

Aston Martin has announced a multi-year partnership with Arm, who join as the Silverstone-based team's AI Compute Platform Partner, with the partnership spanning... read more »

Oscar Piastri's manager Mark Webber has more experience than most with team-mate battles gone wrong. read more »