Lotus has announced that multi-national electronics manufacturer Hisense will join the team for the forthcoming Italian, United States and Abu Dhabi races. The Hisense logo... read more »

Formula 1's global expansion will continue in 2016 after Azerbaijan signed a deal to stage the 'Grand Prix of Europe' around a new street track in the... read more »

We reported earlier this week that the Mexican Grand Prix will return to the Formula 1 calendar in 2015, and it has now been confirmed during a press conference at the Banamex... read more »

Ferrari has announced a new sponsor in the form of Haas Automation - the world's largest producer of CNC (Computer Numerical Control) machines. The company's logo... read more »

The MERCEDES AMG PETRONAS Formula One™ team uses BBM Channels to connect directly with its global fan base as it travels to over 19 countries during the Formula One season.... read more »

Lewis Hamilton has been named the world's most marketable athlete, topping the global list compiled by SportsPro Magazine. The Mercedes driver currently sits atop the... read more »

The FIA has announced the appointment of the French-owned global producer and supplier of electricity, EDF, as an Official Technical Supplier. read more »

The Lotus F1 team will run a special one-off version of their livery featuring a sidepod dedicated to commemorate Spanish Renaissance painter El Greco. This year marks the... read more »

Lotus will run a tweaked version of their livery to commemorate Spanish Renaissance painter El Greco. 2014 marks the 400th anniversary of El Greco's death and Lotus will... read more »

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual... read more »

Sebastian Vettel's record-breaking 2013 season has been recognised on an international scale after the Red Bull driver was crowned World Sportsman of the Year at the... read more »

As the kick off to the 2014 season approaches, Fernando Alonso is considered the most marketable F1 driver on a global basis. read more »

Williams has unveiled a new title sponsorship deal with Martini, the world's best selling Vermouth, which sees the famous stripes return to the Grove team's livery.... read more »

Williams announces a new "multi-year sponsorship deal" with global insurance company Genworth, which will see branding on the car in... read more »

Williams has signed a multi-year partnership agreement with global lifestyle protection insurer, Genworth. read more »

Williams has announced a new multi-year partnership with global lifestyle protection insurer, Genworth. read more »

Bernie Ecclestone says he is unaware of a rumoured takeover bid for Formula One by media firm Liberty Global and Discovery Communications. read more »

Red Bull and Sebastian Vettel's domination of Formula 1 in 2013 was the primary cause for a reduced television audience, according to an official report. The 2013 Global... read more »

F1’s global television audience fell to 450 million in 2013 - a drop of 50 million, it has been confirmed in a global media report issued by Formula One Management. read more »

Sebastian Vettel's dominance towards the end of 2013 sees drop of viewing figures, despite a significant rise in numbers in the USA     read more »

F1 is to introduce a 'global cost cap' and the limit will be applied from the start of January 2015.     read more »

Virgin Racing has become the ninth team to confirm its entry in the debut season of the new electric racing series, Formula E. The team, backed by the Virgin brand led by Sir... read more »

Virgin will enter a team in the FIA Formula E Championship when the new global electric motor racing series kicks off in 2014, it has been... read more »

Often fans of a sport get frustrated when a certain team or player dominates. It's understandable and perhaps even expected by those more passionate about things. Going... read more »

Norbert Haug, who last December split mutually with Mercedes after 22 years serving as its Motorsport Director, has landed a new job. The German, 60, will now work for Paravan,... read more »