Formula 1 has announced a multi-year partnership with Nestle, with its KitKat brand named "the Official Chocolate Bar" of the championship.The new deal will mean... read more »

The relationship between motorsports and gambling has become quite interesting as the industry grows, especially with the emergence of online betting sites. read more »

Formula 1 has announced Frank Arthofer will leave his role as the sport's Director of Digital and Licensing after four years in the position. Arthofer assumed the title... read more »

Despite the legal threats from an Italian consumer rights group, Ferrari will continue to run the Mission Winnow branding on the SF1000. read more »

Ferrari may have a problem before it even hits the track as consumer group calls for seizing of its car over Mission Winnow branding. read more »

An Italian consumer group have called for Italian authorities to seize the Ferrari SF1000 that was launched on Tuesday, believing the Mission Winnow branding featured on the... read more »

Major Italian consumer group, Codacons, has asked the government to seize Ferrari's new SF1000 because of its Mission Winnow branding. read more »

McLaren have begun a multi-year partnership with consumer goods company Unilever. read more »

Renault announces partnership with Chinese business-to-consumer (B2C) online retail giant Tmall read more »

World's Fastest Gamer heads to Insomnia 61 Gaming Festival in Birmingham for Logitech G's semi-final qualifiers. Watch as semi-finalist Issac Price successfully takes... read more »

Ferrari emerged as the hungriest consumer in terms of engine development tokens over the winter. The Italian manufacturer proved to be adamat to completely revise its engine... read more »

Porsche has no interest in joining the Formula 1 grid according to chief designer Wolfgang Hatz, who believes the World Endurance Championship (WEC) is far more relevant. The... read more »

Williams F1 have signed a new multi-year partnership agreement with the global consumer goods company Unilever, beginning in 2015. Unilever previously had a sponsorship... read more »

Lotus has lost one of its largest sponsors in the form of consumer giant Unilever, which has switched from the Enstone outfit to one just down the road. The Williams FW37 will... read more »

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual... read more »