After parting ways with long-time backer TAG Heuer, McLaren has confirmed a new ten-year deal with watchmaking brand Richard Mille. McLaren's 30-year association with TAG... read more »

McLaren-Honda has signed a new 10-year deal with luxury watchmaking brand Richard Mille, after losing its TAG-Heuer partnership who switches to Red Bull read more »

McLaren-Honda is delighted to announce a new long-term partnership with luxury watchmaking brand Richard Mille. It is a perfectly balanced partnership: both brands share a... read more »

If Ferrari fails to win a title in the next few years it will be "a tragedy", according to chairman Sergio Marchionne. Ferrari has not won a drivers' title since... read more »

Sergio Marchionne says Alfa Romeo must consider a return to Formula 1 as a constructor to revive its brand with a Ferrari tie-up the most likely scenario read more »

Renault has embarqued on a new motorsport future, unveiling its new brand structure, seperated between Renault Sport Cars and Renault Sport Racing. At the core of the racing... read more »

Mercedes-Benz Chairman Dieter Zetsche considers Lewis Hamilton's 'rock star' lifestyle to be a positive association for the brand. read more »

Team boss Toto Wolff is concerned his team's dominance of Formula One could be bad for the Mercedes brand. Mercedes has won 32 of 38 races in the last two seasons after... read more »

Remi Taffin, Renault Sport F1's Director of Operations, says that the brand's collaboration with Ilmor Engineering has been helpful and will continue into… read more »

Sergio Marchionne reveals the Alfa Romeo brand could return to F1 on the back of a new product offensive and a full scale move into the US market. read more »

Alfa Romeo could return to Formula 1 as a rival to Ferrari in the near future, according to Sergio Marchionne, the CEO of the brand's parent company, Fiat… read more »

The Alfa Romeo brand could return to Formula One according to Sergio Marchionne, the CEO of parent company Fiat Chrysler Automobiles (FCA). FCA is investing heavily in the... read more »

Ferrari President Sergio Marchionne says the brand's bid to return to the top of the Formula 1 pecking order will begin in earnest next year, after a promising… read more »

After four demanding rounds in the Mercedes-Benz Stars Challenge, MERCEDES AMG PETRONAS Formula One Team driver Nico Rosberg and professional golfer and Mercedes-Benz brand... read more »

Red Bull Racing announce new partnership with sportswear brand PUMA as official supplier of race and teamwear read more »

Red Bull has retained its association with Renault for 2016 but its power unit will be branded 'TAG Heuer' after an agreement with the Swiss watch brand.… read more »

Red Bull has confirmed its title sponsorship deal with Infiniti will be cut short at the end of the year. The Infiniti brand is part of the Renault-Nissan alliance and first... read more »

Red Bull has confirmed it will run Renault engines under the TAG Heuer brand next year. The news brings an end to months of speculation over the team's engine situation... read more »

Red Bull will maintain a relationship with Renault for its engines in 2016, but will take charge of its own development and brand them as TAG-Heuer. read more »

As the 2015 season came to an end, Red Bull Racing has moved to reveal that the team's 2016 F1 car will race with a power unit carrying the name of timing brand TAG Heuer. read more »

Mercedes boss Toto Wolff has confirmed that the brand has taken up its option to retain GP3 points leader Esteban Ocon as a junior driver for the 2016… read more »

Honda motorsport boss Yasuhisa Arai has made clear that the Japanese brand and McLaren remain "as united as ever", despite a highly challenging start to their… read more »

Much of Ferrari's success as an incredibly powerful brand is built upon a rich heritage that is closely entwined with Formula 1... read more »

MERCEDES AMG PETRONAS Formula OneTM Team driver Nico Rosberg will be aiming to level the scores as he goes up against Mercedes-Benz brand ambassador Martin Kaymer on the golf... read more »

MERCEDES AMG PETRONAS Formula One Team driver Nico Rosberg takes up the ultimate challenge and goes head-to-head with two-time Major winner and Mercedes-Benz Golf brand... read more »