Mercedes-Benz Chairman Dieter Zetsche considers Lewis Hamilton's 'rock star' lifestyle to be a positive association for the brand. read more »

Team boss Toto Wolff is concerned his team's dominance of Formula One could be bad for the Mercedes brand. Mercedes has won 32 of 38 races in the last two seasons after... read more »

Remi Taffin, Renault Sport F1's Director of Operations, says that the brand's collaboration with Ilmor Engineering has been helpful and will continue into… read more »

Sergio Marchionne reveals the Alfa Romeo brand could return to F1 on the back of a new product offensive and a full scale move into the US market. read more »

Alfa Romeo could return to Formula 1 as a rival to Ferrari in the near future, according to Sergio Marchionne, the CEO of the brand's parent company, Fiat… read more »

The Alfa Romeo brand could return to Formula One according to Sergio Marchionne, the CEO of parent company Fiat Chrysler Automobiles (FCA). FCA is investing heavily in the... read more »

Ferrari President Sergio Marchionne says the brand's bid to return to the top of the Formula 1 pecking order will begin in earnest next year, after a promising… read more »

After four demanding rounds in the Mercedes-Benz Stars Challenge, MERCEDES AMG PETRONAS Formula One Team driver Nico Rosberg and professional golfer and Mercedes-Benz brand... read more »

Red Bull Racing announce new partnership with sportswear brand PUMA as official supplier of race and teamwear read more »

Red Bull has retained its association with Renault for 2016 but its power unit will be branded 'TAG Heuer' after an agreement with the Swiss watch brand.… read more »

Red Bull has confirmed its title sponsorship deal with Infiniti will be cut short at the end of the year. The Infiniti brand is part of the Renault-Nissan alliance and first... read more »

Red Bull has confirmed it will run Renault engines under the TAG Heuer brand next year. The news brings an end to months of speculation over the team's engine situation... read more »

Red Bull will maintain a relationship with Renault for its engines in 2016, but will take charge of its own development and brand them as TAG-Heuer. read more »

As the 2015 season came to an end, Red Bull Racing has moved to reveal that the team's 2016 F1 car will race with a power unit carrying the name of timing brand TAG Heuer. read more »

Mercedes boss Toto Wolff has confirmed that the brand has taken up its option to retain GP3 points leader Esteban Ocon as a junior driver for the 2016… read more »

Honda motorsport boss Yasuhisa Arai has made clear that the Japanese brand and McLaren remain "as united as ever", despite a highly challenging start to their… read more »

Much of Ferrari's success as an incredibly powerful brand is built upon a rich heritage that is closely entwined with Formula 1... read more »

MERCEDES AMG PETRONAS Formula OneTM Team driver Nico Rosberg will be aiming to level the scores as he goes up against Mercedes-Benz brand ambassador Martin Kaymer on the golf... read more »

MERCEDES AMG PETRONAS Formula One Team driver Nico Rosberg takes up the ultimate challenge and goes head-to-head with two-time Major winner and Mercedes-Benz Golf brand... read more »

Much of Ferrari's success as an incredibly powerful brand is built upon a rich heritage that is closely entwined with Formula 1... read more »

Mercedes motorsport boss Toto Wolff says it is "absolutely the target" for the brand to secure its second successive Constructors' title at the Russian Grand… read more »

Lotus CEO Matthew Carter says he expects French brand Renault to make an announcement regarding its planned takeover of the team next week. Lotus' Formula 1… read more »

Returning to F1 was never going to be easy for Honda, but it wasn't meant to be this difficult. As the Japanese brand arrives at its home circuit of Suzuka for the first... read more »

Volkswagen is close to buying the Red Bull Formula One team, according to a report on the BBC. The German car manufacturer and its brand Audi have been linked to a Red Bull... read more »

Red Bull owner Dietrich Mateschitz has admitted a short-term engine deal with Ferrari would be acceptable whilst the Milton Keynes team attempts to lure in Volkswagen or Audi.... read more »