While fully respecting the legacy of Ron Dennis, Zak Brown aims to give McLaren an image far removed from its previous Darth Vader look. read more »

McLaren CEO Zak Brown has revealed he wanted to turn the team's brand away from the "Darth Vader" image created by Formula 1 titan Ron Dennis. The post Zak Brown... read more »

McLaren's 'Darth Vader' image has been dropped in favour of a more youthful, positive outlook, says CEO Zak Brown... read more »

Zak Brown has always seen McLaren as the Star Wars of F1, and feels that they became "a bit Darth Vader" during their decline. read more »

McLaren became "a bit Darth Vader" in its declining years and needed to become warmer as a Formula 1 organisation, believes CEO Zak Brown. read more »

New McLaren CEO Zak Brown says the team has been "a little bit too Darth Vader" in recent years -- something he hopes he can change with a little pinch of Luke... read more »